Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Tresemmé Arabia launches first Tresemmé Fashion Night in Dubai
Tresemmé Arabia launches first Tresemmé Fashion Night in Dubai

Dubai, March 16, 2015: TRESemmé, Unilever’s premium hair care brand, hosted its first TRESemmé Fashion Night in Dubai on March 4th at Madinat Jumeriah in partnership with established and international fashion designer Nicolas Jebran who showcased his latest collection exclusive at the event. 

Hosted by TV presenter Hilda Khalifa, TRESemmé Fashion Night invited guests to witness the latest in fashion and hair while enjoying a night of style and glamour. 

At the event, TRESemmé Arabia announced the brand’s collaboration with celebrity hairstylist Wassim Morkos who will be TRESemmé Arabia’s regional stylist. Over his distinguished career, Wassim Morkos has worked with world-renowned celebrities such as Nicole Saba, and Nancy Ajram. Guests were treated to a live hairstyle presentation where Wassim used the full collection of TRESemmé products to create fashion-forward looks that standout on- and off- the catwalk and inspire women to turn these trends from runway to ready-to-wear.  

For the first TRESemmé Fashion Night, the globally recognized brand partnered with established and international fashion designer, Nicolas Jebran, who presented his Spring Summer 2015 collection in an exclusive fashion show. Led by the brand’s regional stylist Wassim Morkos, TRESemmé created the latest hair trends to accompany Nioclas Jebran’s newest collection. Nicolas Jebran also showcased his intricate designs as part of Wassim’s live hair presentation. 

According Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, “We are excited to celebrate the launch of TRESemmé in Arabia. From our origins in salons, TRESemmé has always been driven by a simple truth: every woman deserves to look fabulous without spending a fortune. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price and we are happy to have TRESemmé as part of our Unilever portfolio in Arabia.”

Guests in attendance were also treated to a special performance by renowned Lebanese singer and star Maya Diab. Maya is considered to be one of the most admired celebrities in entertainment throughout the Middle East. Throughout her career Maya was involved in the creation of dozens of video clips and numerous songs that have become classics in Lebanese pop culture. Subsequently, Maya is also highly profiled on TV as she hosted ‘Heik Minghanne,’ one of the most successful and highly watched TV programs in the Middle East, and being involved in an award winning Egyptian drama series as an actress in a leading role.

TRESemmé, used by hair care professionals around the world, aims to bring women a personal point of view of the latest hair trends and how women at-home can achieve these looks. Being the official hair care sponsor of Mercedes-Benz Fashion Week, TRESemmé empowers women with the backstage secrets of creating runway hair they can wear. The globally recognized brand works with leading hair stylists, top established and emerging fashion designers, as well as the industry's favorite expert insiders, to show TRESemmé fans how to make runway looks work for their personal real-life moments. 

Posted by : Unilever Middle East, Unilever
Viewed 29121 times
PR Category : Fashion, Lifestyle, Home
Posted on : Monday, March 16, 2015  3:19:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
IATA and ASA Strengthen Cooperation [47917-Views]
Stay Cozy, Stay Trendy with REDTAG's New Winter Collection [32948-Views]
Neha Kakkar set to headline inaugural Indian Musical Festival in Dubai [30602-Views]
Brighten the Holiday Season with SHEGLAM's Limited-Edition Festive Glow Gift Sets [27552-Views]
STUDIO SHOO Unveils ‘From the Fridge' – A 100% Recycled Plastic Installation in Partnershi... [10828-Views]
‘The Apprentice: ONE Championship Edition' Season 2 to Launch in Qatar and MENA Region on ... [8733-Views]
Africa Debate – UAE explores trade and investment opportunities in UAE and Africa in renew... [8372-Views]
EDGE Secures Strategic Contract to Enhance Kuwait's Marine Assets [8315-Views]
Thermax to highlight advanced clean air, clean energy, and clean water solutions for the ... [7187-Views]
Pomellato Presents ‘Art & Jewelry', The First-Ever Brand Exhibition In Shanghai, Celebrati... [7027-Views]
Driving Energy Transition: Italian Innovation at ADIPEC 2024 Italy Captures 10% of UAE Oil... [6654-Views]
Kartell's Expansion Strategy Focuses on the UAE [6626-Views]
Rotana Promotes Timur Ilgaz To New Area General Manager For Dubai & Northern Emirates [6589-Views]
Empowering the skies: ‘Women in Aviation Middle East' conference to take flight at Air Ex... [6552-Views]
Mohammed Bin Rashid Library Inaugurates Arab Journalism Exhibition Under the Slogan ‘A Jou... [6535-Views]
Danube Home elevates outdoor living spaces with its modern, stylish furniture and customis... [6478-Views]
The World Future Energy Summit hosts the dedicated Clean Energy & Solar Conference and Exh... [6462-Views]
CASIO Middle East and Africa Highlights the Vital Role of Scientific Calculators in Develo... [6359-Views]
UAE Universities Climate Network to host climate change workshops at COP29 in Baku [6195-Views]
Malabar Gold & Diamonds Continues Expansion Spree; Launches 6 Showroom in India [5974-Views]
Could use a vacation right now: Elsa Pataky and Chris Hemsworth Partner with Experience Ab... [5568-Views]
Presight welcomes ADNOC and AIQ's Agentic AI Solution for the Energy Sector [5252-Views]
du unveils lead acid battery recycling initiative to drive eco-progress in UAE [5055-Views]
The Milestone 10th Edition of Dubai Design Week Is Now Open [4900-Views]
Le méridien village terrace is back for an alfresco dining experience under the stars [4801-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories