Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation
OMO and Comfort Break the Guinness World Record for the Largest Collection of Clothes for Donation

OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the Guinness World Record for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Over 146,000 clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by Guinness World Records Adjudicator Samer Khallouf.

The collection drive started at the beginning of Ramadan, July 2nd and continued till August 31th, 2014. The donations were collected through in-mall stands where people could drop off their clothes as well as through a direct line where consumers could call to have a representative pick up the apparel from their homes.

“We have been running the “Share a touch of love” campaign for five years now and every year we witness a remarkable increase in the number of people giving back. The Guinness World Record is a testament of the UAE’s generosity and enthusiasm to help the less fortunate,” said Madhusudhan Rao, Vice President of Marketing at Unilever North Africa Middle East, “This campaign is in line with Unilever’s long and rich history in contributing to the society through its business and brands, and increasing its positive social impact by improving people’s lives.” Added Rao.

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and  to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent. 

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia 

 

Posted by : Unilever Middle East, Unilever
Viewed 31086 times
PR Category : Entertainment
Posted on : Sunday, September 21, 2014  12:08:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Royal Jordanian flight touches down in ancient city of AlUla inaugurating new direct route [17958-Views]
IATA and The Weather Company Collaborate to Provide Enhanced Turbulence-Related Weather Da... [11541-Views]
STATEMENT BY PRINCIPALS OF THE INTER-AGENCY STANDING COMMITTEE - CIVILIANS IN GAZA IN EXTR... [11382-Views]
SEHA's Abu Dhabi Blood Bank Services Attains AABB Global Accreditation for Healthcare Exce... [6904-Views]
ZAYED AWARD FOR HUMAN FRATERNITY AND NEW YORK UNIVERSITY ABU DHABI SIGN MOU AHEAD OF LAUNC... [6654-Views]
Young UAE-based Climate Tech Angel Investors Favor African and MENA Regions For Growth Pot... [6220-Views]
Abu Dhabi Fund for Development takes center stage at World Government Summit as strategic ... [6056-Views]
TIMOTHÉE CHALAMET IN CARTIER AT THE DUNE II WORLD PREMIERE IN LONDON [5912-Views]
ROAD TO MUBADALA ABU DHABI OPEN FACILITATES GROWTH OF UAE TENNIS AND INSPIRES NEXT GENERAT... [5867-Views]
Guinea's Round Table of Donors in Dubai: A Testament to Global Confidence in Guinea's Deve... [5769-Views]
30 Years – 30 Days of Winning only at Meena Jewellers [5560-Views]
Scaling new heights with the S502 [5514-Views]
The Department of Energy Reviews 2023 Performance Results and Reports [5158-Views]
SKEA signs MoU with Sheikh Khalifa Government Excellence Program [5051-Views]
Landmark Group's Beat Diabetes Walk: A Milestone Event Supporting Dubai Social Agenda 33 [4957-Views]
Louis Vuitton Tops the Global Powers of Luxury Goods 2023 List by Deloitte; Malabar Gold &... [4776-Views]
GIIS 2024 (UAE): French Mediane Systeme to Host Exclusive Workshop on 5G for IoT Technolog... [4707-Views]
e& reports record consolidated net profit of AED 10.3 billion growing 3% year-over-year [4572-Views]
Ministry of Finance announces the issuance of a federal decree-law concerning federal prop... [4358-Views]
Gulfood to lead the way on where the F&B industry goes next, driving investment, competiti... [4321-Views]
Lithuania brings ‘You are what you EAT' approach to the Gulfood 2024 [4313-Views]
CARTIER ISLAMIC INSPIRATION AND MODERN DESIGN EXHIBITION AT LOUVRE ABU DHABI [4149-Views]
The American University of Beirut and Queen Rania Teacher Academy Partner to Strengthen th... [4100-Views]
Italy's Food and Beverage Exports to UAE Surge, Notching an 8.4% increase in 2023 [4075-Views]
Union Coop's 'Tamayaz' Program: 913,306 Customers and Growing [4051-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories