14 July, 2014 – House of Lux, an event beaming with beauty, fashion, glitz and glamour is all set to take centre stage and give two lucky Lux consumers the chance to become high-end fashion designers.
The House of Lux along with its three renowned experts will provide the participants with in-depth knowledge and expert advice in fashion and styling. 10 Lux fans from around the region will get a chance to showcase their designs on the Lux runway in the UAE with two final winners to be selected by the judges. Each winner will receive AED/SAR 100,000 which will support them with the launch of their personal fashion business.
According to Madhusudhan Rao, Vice President of Marketing, Unilever North Africa and Middle East, 'We are extremely excited about the House of Lux event which is dedicated to women across the region. Today, Lux is continuing its mission to make women everywhere feel fabulous through the use of its range of luscious skin treats made with superior ingredients and fine fragrances. This is also a great chance to inspire our consumers to chase their dreams with Lux.'
Lux, one of Unilever's beauty brands, has partnered with established and international fashion designer, Abed Mahfouz, who will be the lead judge in this fashion competition. As part of the event, Abed will also present his latest collection in an exclusive fashion show. The Abed Mahfouz brand has three product lines; Bridal, Couture and Ready to Wear all of which preserve a statuesque in design, quality and innovative designs.
Alanoud Badr, one of the region's most talented young fashion designers, will also be judging the competition alongside Abed Mahfouz. Alanoud Badr is a Saudi fashion icon, and the designer behind “Lady Fozaza”, a blazers fashion line that was born in Dubai, expanding across the region & arriving today into celebrity closets like Kim Kardashian, Nancy Ajram and Lujain Omran.
The other prominent expert at the event is Dana Hamdan, a talented fashion stylist and consultant who has become a regular fixture in the local and regional media after gracing the front cover of many prominent Arab magazines. Dana is also an actress and TV presenter most recently hosting with her sisters the TV show ‘Sister’s Soup,’ an entertaining live program where they welcome star guests and chat with them about their secrets, rumours around them and what goes on in their lives.
The contestants attended workshops in Saudi Arabia and Dubai, where the judges mentored the contestants on the latest fashion trends, fabrics and giving different fashion styling tips which will help them in designing their dresses
House of Lux is an initiative by Lux responding to the need for today's woman to feel and live like a star and give them the royal and million dollar feeling of beauty and glamour. Lux believes that all women are beautiful and House of Lux is a platform that brings out their beauty.
For more information on the competition, please visit Facebook.com/LuxArabia