[Dubai, June 2014] Byredo unveils a refreshingly modern collection of colognes, the ultimate accessory for the discerning individual. Gypsy Water, Sunday Cologne and Mister Marvellous, three emblematic Byredo fragrances, retain their original olfactive identity whilst adopting a fresher, lighter character. The cologne collection, available at Paris Gallery, is crafted using the highest quality raw materials, these exquisite scents are designed for those with a carefree elegance and charismatic joie de vivre. Their cologne is an extension of their well-defined, unique sense of style.

First popular in the 18th century, the use of traditional cologne was medicinal and therapeutic, as well as cosmetic. However, the uplifting scent of this tincture soon led it to become a luxury item as opposed to a restorative one. Characterised by a low concentration of essential oils, often containing citrus and lavender, present day colognes remain magnificently light and airy. Today, Byredo colognes make ideal scents of choice for the warmer months of the year. Sparkling compositions that both men and women will take great pleasure in wearing throughout the summer and beyond.

GYPSY WATER

An evocative scent inspired by the colourful romance of Romany life. The story opens with a vibrant burst of bergamot, lemon, pepper and juniper berries followed by a radiant heart of incense layered over evergreen pine needles and orris. The final chapter concludes with a warm blend of amber mellowed by aromas of vanilla and sandalwood.

SUNDAY COLOGNE

A unique take on the classic cologne that sees traditional notes blended in a contemporary fashion. A faithful everyman’s scent but only for those in the know. Crisp bergamot takes centre stage at the fore, whilst star anise flirts with cardamom before unveiling a wave geranium and lavender, accentuated with incense. An earthy base of vetiver, moss and sensual patchouli gives the scent a timeless sophistication.

MISTER MARVELOUS

A multi-faceted fragrance that celebrates the spirited, charming man about town. A scent that embodies the man everyone knows and every man wants to be. Luminous essences of mandarin leaves and Neroli flower announce a clean, uplifting breeze of green lavender and bamboo underscored by a refined blend of black amber and smooth white cedarwood. 

Byredo colognes are housed in a luxurious oversized bottle, referencing the traditional perfuming gesture that encouraged generous application. Each 250 ml bottle is proudly displayed in a deluxe white presentation box.

Launch date: last week of May, 2014.
Price: AED1260