UAE, May 11, 2023: The world’s favourite jeweller, Joyalukkas is renowned worldwide for creating timeless jewellery for every occasion for all types of jewellery lovers. The brand is known for their unmatched quality and their inimitable sense of style that has consistently struck the balance between tradition and trend. Their latest launch is no different. The recently launched Yuva collection, is specially designed for a younger audience that is looking for a reflection of their own style in jewellery.
 
The design inspiration of Yuva, is exciting geometric art forms. Shapes and icons have been used to amalgamate with linear lines to create a fashion-forward collection like no other. The collection is crafted in 18KT Gold and are further accentuated with the use of stones like White Mother of Pearl and Green Malachite. Mother of Pearl is found in the inner lining of mollusk shells and has iridescent properties. Green Malachite is an age-old gemstone known for its eternal beauty and inherent metaphysical properties.
 
The contemporary woman of today is looking for fuss-free and dainty jewellery options for everyday expressions. Joyalukkas’s Yuva collection provides just that with light pieces that can be worn everyday and can also be layered to create a dressier look for the evening or a special occasion.
 
Launching the new Yuva collection, John Paul Alukkas, Managing Director, Joyalukkas International Operations, said, “The Yuva collection is targeted towards the style-conscious working woman of today. Her style statement is effortless & relaxed and she is looking for jewellery to match that. Whether it is a day in the office or a dinner with friends after, these pieces are versatile and eye-catching.”
 
The Yuva collection will priced to make it affordable for the younger audience. The collection currently features over …. styles for buyer to choose from.