To roll out series of films to celebrate the unique cultural ethos of Tamil Nadu

14th October, 2021: Malabar Gold & Diamonds, one of the largest gold and diamond retail chains globally, has signed up Tamil superstar Karthi as its brand ambassador. The association with Karthi will help Malabar Gold & Diamonds further strengthen its bond with the Tamil population. Karthi has been roped in after an internal survey conducted by the brand. The superstar with his unassuming yet authentic and heart-warming personality perfectly embodies the core values of the brand Malabar Gold & Diamonds. 

As part of the association, Malabar Gold & Diamonds will roll out a series of films to celebrate the unique cultural ethos of Tamil Nadu and the cultural sensibilities of the people of the state. The larger Tamil diasporas living outside Tamil Nadu in India and abroad will find a resonance with the storytelling of the films.

While commenting on the association, Malabar Group Chairman MP Ahammed said, 'India is a diverse nation and each state has its set of icons. We value and respect the diversity. Our association with supremely talented actor and superstar Karthi is driven by our desire to convey the ethos of our brand through a trusted voice. His qualities resonate with our values. Karthi is widely respected for his philanthropic works and his commitment towards social causes matches Malabar Gold & Diamonds' zest for undertaking charitable initiatives that benefit the society at large. We feel that there is no better choice than Karthi to develop a stronger connect with people of Tamil Nadu, helping them rediscover their love for gold jewellery at Malabar Gold & Diamonds.'

Actor Karthi said, 'I am delighted to be associated with one of India's leading jewellery brands with a robust presence across 10 countries. What have impressed me are the differentiating elements and inherent strengths of Malabar Gold & Diamonds as a trusted brand. I am given to understand their remarkable track-record of offering BIS Hallmarked ornaments for the last 21 years and have been apprised of the brand’s adherence to responsible sourcing practices and offering assurances such as lifetime maintenance and fair price promises. These exceptional qualities have assured me about the value for money proposition of the brand and their promise.' 

Malabar Gold & Diamonds currently has 260 showrooms in 10 countries. It has offices, design centres and manufacturing facilities in India, Middle East, Far East and USA. The group boasts of an annual turnover of $4.51 billion and is rated as one of the largest jewellery retailers globally.