Siemens refrigerators donated to DHA

Dubai, United Arab Emirates, May 14, 2020:    The COVID-19 pandemic has spread viciously through all continents, leaving countries all over the world in a state of emergency. Now, more than ever, societies are called upon to support one another, and global leaders in all industries to play their part in contributing to global health defense. With great impact comes great responsibility, and BSH Home Appliances Group has always led by example with the company’s strong sense of social responsibility and contribution.

BSH Middle East FZE formally processed the donation of a number of Siemens home appliances to the Dubai Health Authorities, with the support of its local Siemens distributor in Dubai, Better Life. The donation took place in the presence of BSH Middle East FZE and DHA officials. This marks the company’s’ first donation to the Dubai Health Authority during the COVID-19 pandemic, but is one in many contributions that BSH Home Appliances Group has initiated globally since the crisis began.

BSH Home Appliances Group has been strongly supportive worldwide by donating different kind of home appliances to hospitals and COVID-19 response centers in China, Turkey, Poland, France, Russia, Romania, Germany, Luxembourg, Morocco, Spain and The Netherlands. For decades BSH Home Appliances Group has been devoted to bettering day to day lives for people around the world, and even during a global pandemic the company does not fall short to deliver on their mission.

The May 11th donation in the UAE, honors the immense efforts put forward by the United Arab Emirates, to keep its’ residents safe amidst these troubling times. It is also an act of gratitude towards the thousands of front-line responders, who work fearlessly and tirelessly to help those who are affected and prevent the spread of the disease. As a pillar example of leadership in their sector, BSH Middle East FZE, through its brand Siemens, celebrates the UAE leadership and their ability to manage the pandemic providing a safe and secure environment for residents during this troubling time. In the words of CEO BSH Middle East FZE, Tomas Alonso, “our resilience to adapt swiftly to this new reality will make us smarter, wiser, and stronger in dealing with such situations after the world is free from the virus”, sending a much-needed message of optimism and empowerment.

BSH Home Appliances Group will continue to further its mission to support societies around the world during this unprecedented time, and better the lives of many.