Dubai, UAE, April 2, 2017:  Lux, Unilever's iconic beauty brand, has partnered with established and international fashion designer, Abed Mahfouz, to showcase the first ever soap dress in the world. The dress which took three months to stitch was revealed during Fashion Forward Dubai in an event that was attended by high profiled beauty and fashion experts. 

The idea of creating the first ever soap dress was stimulated by the strong fragrance that is found in all Lux products. Special soap paper was sourced from India and infused with the Lux fragrance to create the first ever soap dress inspired by Lux. The soap comes from a combination of precious elixirs with rare ingredients, composed by the World’s best perfume experts. It provides a unique sensorial experience on the skin and therefore awakens every woman’s sense of beauty. 

Lux worked with Firmenich, the world's largest privately-owned fragrance company, which is behind globally-renown fine fragrances such as Dolce& Gabbana and Elie Saab to create the fragrance present in Lux’s Soft Touch bar and shower gel. “The fashion show with our masterpiece and the first ever soap dress clearly portrayed Lux’s commitment to creating indulgent skin treats that provide exceptional experiences for women around the world. Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed and with that we aim to inspire and help every woman feel irresistible and confident in her own skin every day.” commented Sabin Fazli, Director of Personal Care - Gulf. 

As part of the event, Abed Mahfouz also showcased his latest Spring Summer 2017 collection named “Secret Glow” for the first time in an exclusive fashion show. The collection included pastel colors inspired by Lux with the finale showing the Lux dress. 

Lux's Soft Skin Range is available at all major supermarkets and can be found in the following formats:

Lux Soft Touch 250ml, 500ml - AED 11, AED 19
Lux Velvet Touch 250ml, 500ml - AED 11, AED 19
Lux Bar Creamy Perfection 120g, 170g - AED 3.5, AED 4.5
Lux Bar Soft Touch 120g, 170g - AED 3.5, AED 4.5
New Premium Lux Adore Forever Body wash 200ml - AED 15