Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
Abed Mahfouz reveals the first ever soap dress inspired by Lux
Abed Mahfouz reveals the first ever soap dress inspired by Lux

Dubai, UAE, April 2, 2017:  Lux, Unilever's iconic beauty brand, has partnered with established and international fashion designer, Abed Mahfouz, to showcase the first ever soap dress in the world. The dress which took three months to stitch was revealed during Fashion Forward Dubai in an event that was attended by high profiled beauty and fashion experts. 

The idea of creating the first ever soap dress was stimulated by the strong fragrance that is found in all Lux products. Special soap paper was sourced from India and infused with the Lux fragrance to create the first ever soap dress inspired by Lux. The soap comes from a combination of precious elixirs with rare ingredients, composed by the World’s best perfume experts. It provides a unique sensorial experience on the skin and therefore awakens every woman’s sense of beauty. 

Lux worked with Firmenich, the world's largest privately-owned fragrance company, which is behind globally-renown fine fragrances such as Dolce& Gabbana and Elie Saab to create the fragrance present in Lux’s Soft Touch bar and shower gel. “The fashion show with our masterpiece and the first ever soap dress clearly portrayed Lux’s commitment to creating indulgent skin treats that provide exceptional experiences for women around the world. Lux believes that beauty doesn’t have to be about hard work, but rather, about pleasure. To bathe in luxurious Lux daily is to come out feeling transformed and with that we aim to inspire and help every woman feel irresistible and confident in her own skin every day.” commented Sabin Fazli, Director of Personal Care - Gulf. 

As part of the event, Abed Mahfouz also showcased his latest Spring Summer 2017 collection named “Secret Glow” for the first time in an exclusive fashion show. The collection included pastel colors inspired by Lux with the finale showing the Lux dress. 

Lux's Soft Skin Range is available at all major supermarkets and can be found in the following formats:

Lux Soft Touch 250ml, 500ml - AED 11, AED 19
Lux Velvet Touch 250ml, 500ml - AED 11, AED 19
Lux Bar Creamy Perfection 120g, 170g - AED 3.5, AED 4.5
Lux Bar Soft Touch 120g, 170g - AED 3.5, AED 4.5
New Premium Lux Adore Forever Body wash 200ml - AED 15

Posted by : Unilever Middle East, Unilever
Viewed 35136 times
PR Category : Fashion
Posted on : Sunday, April 2, 2017  12:44:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Deliverect honours top restaurants in UAE and Saudi Arabia with 0% failed orders in first ... [30668-Views]
McNulty defends US TT title as Molano top-5 in Giro D'Italia [30455-Views]
Pogačar triumphs on Queen stage of Giro D'Italia [16392-Views]
Pogačar takes second victory in a row at Giro D'Italia [12780-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Relate... [10373-Views]
Unleash Your Inner Royalty with “Call me Queen” Dramatic False Lash Effect Mascara by esse... [10320-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [9967-Views]
TCL Electronics introduces the latest QD-Mini LED TV and smart home appliances in Istanbul [8245-Views]
Agility Global PLC Reports Q1 2024 Net Profit of $30.5 Million [8188-Views]
Dubai Culture and National Library & Archives Discuss Emirati Heritage in new Lecture Seri... [8130-Views]
Pogačar second on Giro climb of Passo del Brocon [8028-Views]
Family Development Foundation launches “Kindness and Mercy” campaign to raise awareness ab... [7925-Views]
Deyaar posts AED 77.5 million Net Profit Before Tax, up 38% YOY in Q1 2024 [6982-Views]
The Environment Agency – Abu Dhabi Starts the First Reintroduction Phase of Dama Gazelles ... [6974-Views]
EDGE Signs Agreement with PT Pindad for Ammunition Production Line [6954-Views]
Ford Middle East achieves highest first-quarter sales since 2016 [6744-Views]
Noatum Launches Maritime Services in Türkiye [6568-Views]
Mubadala Investment Company Reports 2023 Financial Results [6457-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [6240-Views]
Rick and Morty x SHEGLAM: Jump into an Interdimensional Makeup Adventure [6175-Views]
AUS named among top 125 in THE Young University Rankings 2024 [5609-Views]
GEMS Modern Academy honoured with NAFIS Award for outstanding support of Emiratisation [5564-Views]
The Treasures of the Library Exhibition at Mohammed Bin Rashid Library… A Museum of Cultur... [5387-Views]
Union Coop Wins Nafis Award 2023-24 [5289-Views]
Cigna Run&Fitness supports People of Determination [5289-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories