Dubai, UAE, March 21, 2017:  Today, Citychamp Watch & Jewellery announces the appointment of Mr Davide Traxler as interim CEO of Eterna in addition to his current and continuing responsibilities as CEO of Corum Group.

This strategic appointment demonstrates the support of the group towards its European brands and the confidence of both partners in pursuing longstanding development & growth of both Houses.

Mr. Tao Li, Executive Chairman of Citychamp European Board, commented: 'The European board is joining forces to build optimal synergies amongst their continental companies. Our focus is long-term & strong commitments applied to each entity. In short, Mr. Tao & Board confirmed their undisputable trust in Mr Davide Traxler and in his expertise in rebuilding Eterna’s aura via hands-on management. '

Davide Traxler, CEO of Corum, stated: 'I am honoured that the Board entrusted me with this new challenge. Eterna’s unique history as well as its industrial assets and know-how are key to the brand’s future. Furthermore, there are evident synergies that we can implement in the short and mid-term development. Eterna has always represented the choice of freedom starting from the Kontiki adventure. Eterna inspires our quest for freedom”.

Citychamp shines at Baselworld 2017

Citychamp Watch & Jewellery is thrilled to announce the strong presence of Eterna, Rotary, Dreyfuss&Co, J&T Windmills and EMC Movement under one umbrella located in Hall 5 as well as its high end iconic and unique brand Corum as always in Hall1 A49.

EMC is an independent mechanical movement manufacturer adopting the state of the art Integration Manufacturing Technology. Its revolutionary modular movement Caliber 39 can provide more than 100 possibilities on the same base movement with different functional modular, thus making customized small orders realizable at an economical cost.

EMC is CWJ’s strategic project specialized in middle price range Swiss made movement. It will continue providing total technical solution to internal demands and 39 caliber to external mid-high-end brands, enriching the art of watchmaking with its up-to-date developments.

Corum is proud to show a strong growth of its market shares in the luxury segment and best performance results in the past 10 years despite of the global market situation. CWJ European Board is confident and committed with its full support to build a similar success path for all other European brands. This major presence during the world’s most important event in the watch and jewellery sector will reinforce Citychamp’s quest to pursue the development of our fabulous watch companies.