Dubai, UAE, January 19, 2017:  The recent inauguration of four outlets by Malabar Gold & Diamonds, one of the world’s largest gold and diamond jewellery retailer, has provided additional thrust to the ongoing DSF promotion of the Dubai Gold & Jewellery Group. The opening of 4 more outlets have helped to enlarge the presence of the Dubai Gold & Jewellery Group’s DSF participating outlets. According to Mr. Shamlal Ahamed, Managing Director – International Operations of Malabar Gold & Diamonds’ International Operations, the expansion plan helps to reach out to customers in a more strategic manner. “DSF is the ideal time to expand our network since it provides more access and reach to customers who want to try their luck to win the gold in daily raffle draw” he said. 

“We are happy to have become an integral part of the Group’s DSF promotional activities which is running until January 28th, 2017. We are also happy to note that Dubai continues to be a major destination for tourists and the large footfalls across all stores is a clear indication of the preference that tourists have for Dubai. All participating outlets have been witnessing an impressive sale season in connection with the Dubai Shopping Festival. The jewellery sector managed to pull in greater footfall into the jewellery stores ever since the promotion started,” pointed out Mr. Abdul Salam KP, Board Member, Dubai Gold & Jewellery Group. 

34 kilo gold is a big winning proposition. This year three lucky winners will take home gold every day. Shoppers are eagerly looking forward to this life changing opportunity. DSF is known to create life-changing moments for visitors from around the world, as well as to the residents. The retail promotion campaign organized by Dubai Gold & Jewellery Group is one of the most sought-after promotions of the DSF season. Customers who purchase gold jewellery worth AED 500 will be entitled to one raffle coupon and customers who purchase diamond jewellery, pearl or watches worth AED 500 to get two raffle coupons to take part in the daily raffle draws. Raffle coupons will be provided by all the participating jewellery outlets, kiosks across Dubai and all terminals of Dubai Duty Free during Dubai Shopping Festival.