Dubai PR Network, Online Press Release from Dubai and Middle East
Filter PR by
  
OMO and Comfort Break the GUINNESS WORLD RECORDS™ Title for the Largest Collection of Clothes for Donation for the Third Time in a row
OMO and Comfort Break the GUINNESS WORLD RECORDS™ Title for the Largest Collection of Clothes for Donation for the Third Time in a row

Dubai, UAE, August 22, 2016:  OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the GUINNESS WORLD RECORDS™ title again for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Last year the record was set at 293,623 items which was collected in India and this time over 295,122clothes were collected, washed with OMO and Comfort and donated to the less fortunate with the help of Emirates Red Crescent. The record was made official by GUINNESS WORLD RECORDS Adjudicator Leila Issa.

The collection drive started at the beginning of Ramadan and continued till July 6th, 2016. The donations were collected through in-mall stands where people could drop off their clothes and this year, the “Share A Touch Of Love this Ramadan” initiative has partnered with popular chauffeur cab booking service, Careem, to arrange collections from people’s homes.

“This is the seventh year we run the campaign ‘Share a touch of love’ in the UAE and every year we witness a remarkable increase in the number of people giving back. It has become a household Ramadan charitable act that consumers await and love to take part in. We would like to thank the people of the UAE who have supported the campaign passionately and helped us break the GUINNESS WORLD RECORDS™ title three years in a row” said Ageel Angawi, Homecare Vice President for Unilever North Africa and Middle East. “The Share A Touch of Love campaign is in line with the spirit of Ramadan and Unilever’s Sustainable Living Plan initiatives through which we try to improve the societies/communities we live in.” added Angawi.

“We are extremely happy with the response received from the people of the UAE this year. This campaign truly embodies the spirit of giving in Ramadan and is another proof of the great values rooted in the people living in this country. Those donations will help several people in need and we will continue with the help of our partners to support the nations that require our attention and focus on reaching to as many people as we can.  We look forward to another successful partnership with Unilever next year and to promote the different aspects of humanitarian work that we do.” said Mr. Mohammad Abdullah Alhaj Al Zarouni, General Manager of the Dubai branch of the UAE Red Crescent.    

To follow the success of the campaign, including milestones achieved in terms of donations, please log on to www.facebook.com/comfortzonearabia or www.facebook.com/omoarabia  

Posted by : Unilever Middle East, Unilever
Viewed 17916 times
PR Category : Government, Legal & Humanity
Posted on : Monday, August 22, 2016  5:22:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Unilever Middle East

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Deliverect honours top restaurants in UAE and Saudi Arabia with 0% failed orders in first ... [30668-Views]
McNulty defends US TT title as Molano top-5 in Giro D'Italia [30455-Views]
Pogačar triumphs on Queen stage of Giro D'Italia [16392-Views]
Pogačar takes second victory in a row at Giro D'Italia [12780-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Relate... [10373-Views]
Unleash Your Inner Royalty with “Call me Queen” Dramatic False Lash Effect Mascara by esse... [10320-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [9967-Views]
TCL Electronics introduces the latest QD-Mini LED TV and smart home appliances in Istanbul [8245-Views]
Agility Global PLC Reports Q1 2024 Net Profit of $30.5 Million [8188-Views]
Dubai Culture and National Library & Archives Discuss Emirati Heritage in new Lecture Seri... [8130-Views]
Pogačar second on Giro climb of Passo del Brocon [8028-Views]
Family Development Foundation launches “Kindness and Mercy” campaign to raise awareness ab... [7925-Views]
Deyaar posts AED 77.5 million Net Profit Before Tax, up 38% YOY in Q1 2024 [6982-Views]
The Environment Agency – Abu Dhabi Starts the First Reintroduction Phase of Dama Gazelles ... [6974-Views]
EDGE Signs Agreement with PT Pindad for Ammunition Production Line [6954-Views]
Ford Middle East achieves highest first-quarter sales since 2016 [6744-Views]
Noatum Launches Maritime Services in Türkiye [6568-Views]
Mubadala Investment Company Reports 2023 Financial Results [6457-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [6240-Views]
Rick and Morty x SHEGLAM: Jump into an Interdimensional Makeup Adventure [6175-Views]
AUS named among top 125 in THE Young University Rankings 2024 [5609-Views]
GEMS Modern Academy honoured with NAFIS Award for outstanding support of Emiratisation [5564-Views]
The Treasures of the Library Exhibition at Mohammed Bin Rashid Library… A Museum of Cultur... [5387-Views]
Union Coop Wins Nafis Award 2023-24 [5289-Views]
Cigna Run&Fitness supports People of Determination [5289-Views]
 
RSS Facebook Twitter LinkedDin DubaiPRNetwork.com on Instagram
 
Top Sections
 
Top Stories