New Dove DermaSeries Provides Superior Skincare for Symptoms of Extremely Dry Skin 

Dubai, September 15, 2015: Women who suffer from the symptoms of extremely dry skin and conditions often experience discomfort and self-consciousness, which affects their daily lives.  Many have searched for solutions and tried endless products, only to find that they are sticky, fragrant or worse, ineffective.  Dove, the global beauty brand, is addressing these concerns with the NEW Dove DermaSeries, a full range of premium cleansers and creams that provide superior care for extremely dry, compromised skin. The skincare collection was developed in partnership with dermatologists and is most effective when used as a two-step daily regimen, providing both immediate relief and long-term skin barrier repair with continued use. Dove DermaSeries uniquely combines clinical efficacy with a superior sensory experience to finally provide women with a beautiful product they will enjoy using for their dry and compromised skin. 

Dove DermaSeries is the first premium skincare line from the brand and builds upon its heritage in mildness and superior care. Dove collaborated with leading dermatologists to leverage their skincare expertise, experience treating severe skin dryness, knowledge of the best ingredients and understanding of patients’ specific issues. The result is breakthrough products range that both dry skin sufferers and dermatologists can rely on to relieve dry skin symptoms. 

The elegantly packaged Dove DermaSeries contains clinically-proven ingredients that alleviate the symptoms of dry skin conditions and deliver a beautiful sensorial experience. These ingredients include glycinate, an extremely mild cleanser that provides the gentlest cleanse with a rich, creamy lather and stearic acid, a skin-natural lipid to help replenish moisture lost during cleansing. The creams are lightweight, non-sticky and non-greasy and absorb quickly into skin for an enjoyable experience. 

“We are proud of the technology and innovation behind Dove DermaSeries,” says Sabeen Fazli, Marketing Director, Personal Care, Unilever Gulf. “The collection marks Doves first entry into the masstige market with products that both look and feel beautiful.”

The premium Dove DermaSeries skincare collection includes ultra-mild, non-irritating cleansers and intensely rich, hydrating creams that are most effective as an easy-to-use two-step daily regimen. The formulas provide compromised skin with both immediate relief and long-term skin barrier repair with continued use. 

Step One: Cleanse - ultra-mild and non-irritating; hypoallergenic; fragrance free; paraben-free; sulfate-free; effectively removes dirt, oil, and make-up without leaving skin feeling tight or dry; 

• Ultra Caring Gentle Cleansing Bar: This moisturizing bar, infused with skin-natural lipids, is specially formulated to provide ultra-mild cleansing for even extremely dry, irritated skin. 
• Ultra Caring Gentle Body Cleanser: Specially formulated to provide ultra-mild cleansing for extremely dry, delicate and irritated skin. This formula, infused with glycinate (extremely mild cleanser with rich lather), hydrating glycerin and skin-natural lipids, gently cleanses while replenishing skin’s natural moisture barrier. 
• Ultra Caring Gentle Cream Face Cleanser: Non-comedogenic; non-foaming, cream facial cleanser; enriched with skin-natural lipids, is specially formulated to provide ultra-mild cleansing for even extremely dry, delicate and irritated skin. 

Step Two: Moisturize - intensely hydrating rich creams, provide quick relief of severe dryness; hypoallergenic; fragrance-free; paraben free; non-irritating; non-sticky, non-greasy, easy-to-spread, fast-absorbing. Creams work best when applied after using Dove DermaSeries cleansers.

• Intense Repairing Body Cream: Promotes skin barrier repair through intense moisturization and patent-pending PPAR Activation Complex; clinically proven to penetrate deep into skin helping to establish skin’s healthy hydration balance and a more resilient skin barrier
• Intense Repairing Rough Patch Treatment: Emollient rich balm contains PPAR Activation Complex and a blend of natural oils to repair and protect severely dry skin; over time, the balm is clinically proven to re-establish skin’s healthy hydration balance and build a more resilient skin barrier. Smoothes and repairs even the thickest and roughest spots such as on elbows, knees, heels and hands. 

Together with the advanced formulation and elegant packaging, Dove DermaSeries delivers a beautiful sensorial experience and is a premium skincare range that women can trust. 

Dove DermaSeries will be sold at select pharmacies starting at AED 20.