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Introducing The Body Shop® New Italian Summer fig eau de toilette
Introducing The Body Shop® New Italian Summer fig eau de toilette

MAKE ITALY YOUR DESTINATION FOR SUMMER 

A SENSORY JOURNEY INTO THE BEAUTY OF THE ITALIAN SUMMER

Dubai, September 3, 2015: There’s no better time to fall in love with a new fragrance than summer, so come with us on a scented journey that will delight your senses, ignite your memories and capture your imagination: a journey into the beauty of the Italian summer. It’s here, in the sun-drenched region of Puglia in southern Italy, that The Body Shop has found the perfect and unique ingredient for the ultimate sophisticated new summer fragrance: Italian Summer Fig.

All the facets of succulent figs, slowly sun ripened under the Italian sun.  The bittersweet harmony of the green leaves, the milky juicy flesh and the comforting wood.

Let’s begin the journey to Italy: 

 

Envisage succulent figs, slowly sun ripened under the Italian sun.  Inhale the bittersweet harmony of their green leaves, the milky juicy flesh and the comforting wood facets.

The captivating aroma of figs is the centre of the fragrance, giving its unique character and sophistication. Rich and juicy, the decadent Puglia figs, so evocative of the Italian summer, give the fragrance its sun-ripened, naturally sweet aroma.
And in-keeping with The Body Shop’s commitment to using the finest, natural authentic ingredients, the figs are hand-selected and picked at the height of the summer, when the soft flesh is at its ripest and the aroma at its richest – inspiring a truly exquisite fig note.

Perfumers Arnaud Winter and Constance Georges Picot created the fragrance by exploring their own love of figs: “On a trip down the Italian coast, wherever I went, the scent of sun-ripened figs surrounded me,” says Arnaud Winter. “The aroma of a Puglia fig is as unique as it is in flavour, lusciously sweet with a slightly nutty composition.  It is the perfect addition to any summer treat, as well as the key ingredient to this fragrance.” 

To complete the fragrance, those opulent Puglia figs have then been brought to life with an array of expertly-chosen ingredients which combine to create a fine summer fragrance of balance and contrast. The cool crispness in the top notes from fresh, green notes including grape leaf and crocus captures the fresh feeling of the fig trees as if they’ve been misted with ocean spray; then there’s a delicate floral element at the heart, adding a touch of femininity with Tuscan Rose and in the base of the fragrance, the warm and addictive sensuality of amber and Oakwood. It’s the perfect sensory journey to take you beautifully through summer; delicate, yet rich in subtle aromas. 

And as well as the Eau de Toilette, you can also layer the fragrance for an aroma that lingers - all packaged in a sophisticated monochrome print inspired by Tuscan fabric. Are you ready for your journey to begin?

The Line-up:
- Italian Summer Fig Eau de Toilette, 50ml – hero of the range
- Fragrance Mist, 100ml – light and cooling, the perfect way to top up your scent
- Shower Gel, 250ml – freshening and finely-foaming
- Body Lotion, 250ml - silky-smooth and light 
- Body Cream, 200ml – intensively-hydrating and fragrant

THE VOYAGE COLLECTION
An exciting and updated fragrance collection that is on trend, feminine and desirable.
The beautiful, redesigned multifaceted glass bottles signify time zones across the globe, and each box incorporates a traditional design from its region which we’ve  given a fresh, modern spin reflecting our international style. They look beautiful individually, but even better as a collection… you’ll be proud to show them on your dressing table.

Created by some of the world’s top perfumers, each fragrance is based around an authentic, traditional ingredient from some of the world’s most beautiful places. We search the globe for the finest natural ingredients and harvest them at their most fragrant moments, to heighten your senses and make you feel so good. 

Japanese Cherry Blossom
A delicate fruity floral, you’ll be instantly transported to a spectacular Hanami scene (the traditional Japanese custom of enjoying flowers in full bloom) in an imaginary Tokyo garden. When they bloom, we hand-pick thousands of cherry blossoms to cold-press their petals and extract their essence. Top perfumers Arnaud Winter and Constance Georges-Picot combined the delicate, fragile scent of cherry blossom with sweet magnolia and hinoki wood accords to create a beautiful take on the rare and precious scent of cherry blossom.

Indian Night Jasmine
An opulent, warm ‘floriental’, this fragrance captures the essence of the Kashmir Mughal gardens at night, when the decadent jasmine flowers exhale their headiest scent. By hand-picking them at this moment, we have been able to express the true beauty of this exceptional flower, which perfumers Arnaud Winter and Constance Georges-Picot have deepened with rich sandalwood to create a truly intoxicating scent.

Atlas Mountain Rose
A dewy, spicy floral, this fragrance will transport you instantly to the rose fields of the Moroccan Dades valley. Just like the ancient Berbers, we hand-harvest half-bloomed roses at dawn, when they are at their freshest. World-renowned perfumer Domitille Bertier’s hallmark is creating unexpected twists, and for this fragrance she has complemented the luminous aromas of fresh, hand-cut roses and cassis buds with warm spices.

Fijian Water Lotus
A sparkling floral marine, this uplifting fragrance will have you dreaming of the pure waters of Fiji. Water lotuses only bloom in the early morning, and so only then, we hand-pick their flowers and separate their petals by hand to steam distill them. Top perfumer Veronique Nyberg is known for her love of white flowers in her creations, and here she brings the aquatic water lotuses alive with the sparkling zest of mandarin and a dash of marine saltiness for a sophisticated breath of heavenly sea air. 

Each fragrance is available as an eau de toilette and a collection of beautiful bath and body products, all containing natural extracts from hand-picked ingredients:

- Eau de Toilette, 50ml – hero of the range 
- Fragrance Mist, 100ml – light and cooling, the perfect way to top up your scent
- Shower Gel, 250ml – freshening and finely-foaming
- Body Lotion, 250ml - silky-smooth and light 
- Body Cream, 200ml – intensively-hydrating and fragrant

A note on our ingredients: not all fine fragrances are created equal. At The Body Shop, we search the globe for the finest natural ingredients, and for the fragrances in the Voyage Collection, have hand-picked our chosen ingredients at the optimum time to ensure the purest expression of fragrance. We have also created our fragrances with Community Fair Trade alcohol from Ecuador. This organically-cultivated, hand-harvested sugarcane produces an essence of incomparable quality, giving a rounder rendition of the notes in each of our fragrance. It also helps to support bio-diversity and the local farming communities where we operate. Never tested on animals and 100% vegan. 

Posted by : The Body Shop - PR, Hend Barakat
Viewed 63818 times
PR Category : Lifestyle
Posted on : Thursday, September 3, 2015  3:46:00 PM UAE local time (GMT+4)
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