2014, Dubai, UAE: Kingsley Heath, the renowned South African luxury clothing brand, is initiating an exciting campaign to raise funds for the worldwide conservation of rhinos. This year, Kingsley Heath is a proud supporter of ‘World Rhino Day’, which is scheduled for the 22nd September 2014.
In the last three decades, more than 90% of the world’s rhino population has been wiped out. Out of 30 species, only five are in existence, and none of them enjoy assured existence, as they are in danger of extinction. This year, a staggering 659 rhinos have been poached worldwide.
“The figures are shocking. We are losing more rhinos than they are born in the wild annually. We strongly feel that anti-poaching campaigns need to be supported, that help save the precious wildlife animal in any way possible – before it is too late”, said Bruce Joubert, Managing Director of Kingsley Heath South Africa.
To raise awareness for rhino conservation, Kingsley Heath is running a Facebook competition titled ‘Save the Rhino’ in the UAE. Users can upload their own, personalized rhino designs, where the public will be given the opportunity to vote for their favourite one. The rhino design receiving the highest number of votes will be sent to the Kingsley Heath creative designers in South Africa, where it will be printed on to a limited edition Kingsley Heath T-shirt.
“Furthermore, one can shop at Kingsley Heath to support the important cause. In collaboration with the Wildlands Conservation Trust (South Africa), Kingsley Heath is contributing a percentage of its proceeds generated on 22nd September 2014 towards the initiative. The money raised will be allocated to the Project Rhino Tracker, which aims to provide us with updated information of rhino-related statistics,” stated Bhumika Nasta, Brand Representative of Kingsley Heath UAE.