Dubai PR Network, Online Press Release from Dubai and Middle East
Education, Universities & Training(Education & Training)
Filter PR by
Al Noor Launches Community Awareness Campaign About Special Needs Children's Competency Levels and Learning Abilities

Centre’s ‘Literacy for All’ programme hopes to create awareness and raise funds to improve special children’s reading abilities

Dubai, 7th May, 2014: Al Noor Training Centre for Children With Special Needs has launched a multi-layered campaign designed to create community awareness about the competency levels of children with learning challenges. The campaign also includes fund-raising initiatives towards improving the Centre’s reading and learning infrastructure in equipment and know-how required to help children improve their lifestyles and long-term community integration. 

The campaign got under way last week with the screening of a movie filmed and acted by Al Noor’s children at the inaugural Dubai Children’s Film Festival. Titled ‘Slam Downs’ the 15-minute-long film charts the journey of two kids with special needs into mainstream society.

Al Noor Training Centre for Children With Special Needs has also co-founded The Dubai Bookmark Initiative (!/ReadABookDay ), a social media-centric community movement designed to encourage the habit of reading books amongst the UAE’s adults and children alike.
The initiative’s aim is to convey that reading books broadens horizons for every member of our community, including children with learning difficulties.
With literacy being at the core of Al Noor’s educational and training programmes for severely and multiple challenged students, the training centre requires much needed investment in the introduction of new technologies that help challenged children better interact with books and text in general. Funds can also help the Centre’s staff receive training to acquire the specialist knowledge and adopt certain teaching techniques to support the literacy programme.

“Our ‘Literacy for All’ programme includes on-going relevant follow up with teachers, therapists and parents to sustain and maintain its efficacy with the ultimate aim to help children better integrate with the society and improve their quality of life and that of their loved ones,” said Isphana Al-Khatib, Director of Al Noor.
One initiative designed to raise funds for the programme belongs to co-founder of The Dubai Bookmark Initiative, Georgios Kotsolios, a senior Dubai-based Public Relations executive. As the author of the self-published book titled ‘Back to the Future of Marketing’, Kotsolios will be offering all proceeds of his book sold by July 30th towards Al Noor’s ‘Literacy for All’ programme. ( An independent review of the book can be found here: )

“The Dubai Bookmark Initiative is the ideal forum for us to help create awareness about our children’s literacy capacity and from our part we will ensure that the movement continues to grow and with it, awareness of our cause,” added Isphana Al-Khatib.
“Our aim is to educate the UAE’s population about the scientifically sound fact that our children can actually be literate and should be encouraged to cultivate the habit of reading,” she said.

Posted by : Dubai PR Network Editorial Team
Viewed 22613 times
PR Category : Education & Training
Posted on : Wednesday, May 7, 2014  6:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Mohammed Bin Rashid School of Government Releases First Repo...
Next Story : Dubai Centre for Islamic Banking and Finance hosts seminar f...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
AIGNER Love [22338-Views]
New Year, New Skincare! [16330-Views]
Signature Scents for Your Home [13676-Views]
Spring/Summer 18' Beauty Picks from Missha Cosmetics [12102-Views]
Mido's Baroncelli Prisma - A sparkling play of prisms enhanced by 51 diamonds' [8985-Views]
The Trésor Collection [8534-Views]
Malabar Gold & Diamonds strengthens its global position as a leading jewellery retailer wi... [7448-Views]
“12th Edition of SNF's Family Fun Fair” [7338-Views]
ESC's INDIASOFT to Bring Over 400 ICT Foreign Buyers To Bengaluru [7131-Views]
5 Different Types of Denim and How to Wear Them [6722-Views]
The Balmain de Balmain Moon Phase Collection - loves personalisation to the moon and back [6637-Views]
EUROSTAR presents seven global tech majors at CABSAT 2018 [6527-Views]
Nissan reaffirms importance of electrification at World Future Energy Summit [6063-Views]
Womenswear Preview and Showroom Connection: WHITE Man & Woman's Formula Bets on Quality [6057-Views]
Nissan and NASA extend research into autonomous mobility services [5948-Views]
Dubai Tour team line-up announced: 16 teams of seven riders at the start [5856-Views]
Defender Lives on: Land Rover Launches V8 Edition To Celebrate 70th Anniversary [5764-Views]
Tommy Hilfiger Announces Fall 2017 Watches Collection [5618-Views]
Sophie's Café brings all the goodness to Barsha Neighbourhood [5496-Views]
Seamaster Olympic Games Collection [5136-Views]
His Highness Sheikh Hasher bin Maktoum bin Juma Al Maktoum Visits du's Stand on Day One of... [5051-Views]
Dubai Outlet Mall celebrates DSF 2018 with amazing attractions for shoppers [4984-Views]
HH Sheikh Hasher Bin Maktoum Al Maktoum opens CABSAT 2018 [4868-Views]
Masdar unveils locally manufactured all-electric Eco-Bus at Abu Dhabi Sustainability Week... [4813-Views]
LG Electronics Earns CES 2018 Best TV Product Honors for LG AI OLED TV [4630-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories