Move underlines Aston Martin's commitment towards providing a total business solution for customers in UAE
Dubai, August 4, 2013: Aston Martin Dubai is delighted to announce the launch of its internationally acclaimed certified pre-owned cars programme, ASSURED, a programme intended to bring more buyers to the Aston Martin brand, strengthen brand loyalty and awareness and increase the value of pre-owned Aston Martins.
Aston Martin Dubai has appointed a dedicated pre-owned manager to handle all aspects of pre-owned cars division. By doing this, the British luxury sports car maker has ensured the same outstanding quality of customer service is delivered across the board, from new car buyers to pre-owned car buyers.
By establishing a pre-owned cars division, Aston Martin Dubai has underlined its commitment towards providing a total business solution for customers. Private as well as corporate customers can now have more peace of mind and assurance while buying an Aston Martin vehicle in the UAE. Over the last one year, since the launch of Aston Martin's Dubai dealership, the brand has witnessed a significant growth in the country and the launch of its pre-owned car division strengthens the brand's positioning in the market. Aston Martin is committed to total customer satisfaction and this is a giant leap towards achieving that goal.
Tim Trenker, General Manager, Aston Martin UAE said, “This is a big step forward for us. Since the re-launch of Aston Martin in the UAE last year through our Dubai dealership, we have been focusing on providing the very best in luxury sport car ownership experience to our customers in the UAE and the launch of our pre-owned cars division underlines our commitment and cements our position in the market.”
Key elements of this pre-owned cars program are a 140-point mechanical and cosmetic inspection backed by the manufacturer's limited vehicle warranty extension by one year. New Aston Martins have a three year unlimited mileage warranty. Customers can also buy an extended warranty at the time of purchase.
The launch of its pre-owned division follows the recent announcement of the launch of its new Aston Martin Dubai Service Center which will have over twenty service bays as well as a full parts department and customer service call centers with an aftersales team accessible at all times. The new Service Center meets all of the International CI requirements and standards, keeps up to par with Aston Martin standards and customer expectations. The Center is a Category A service center, allowing for the highest level of services within the aftersales field.