After a long wait, Kiehl's, your favorite quirky apothecary from New York has opened the doors of its first stand alone boutique in the Middle East at the prestigious Dubai Mall. Known for quality skincare products that speak for themselves, customer satisfaction at the top of the priority list, with a team dedicated to satisfying your every need. The Kiehl's boutique in Dubai Mall stocks a comprehensive range of skincare, body care & hair care products for women & men with remedies for everything from frizzy hair to summer meltdowns to dry skin in the winter.
As with every Kiehl's boutique, the brand's favorite ambassador - Mr. Bones, who has become a part of the brand's DNA, welcomes customers to find a remedy for their every need. An exciting addition to this boutique is the in-store treatment room, which will afford clients the opportunity to get private skin consultations with the knowledgeable KCRs - Kiehl's Customer Representatives. For those still unsure of their purchase, Kiehl's offers sample sizes to all its customers, a part of their “Try Before you Buy” philosophy, knowing that anyone who tries a moisturizer, shampoo or serum will come back for the full sized bottle!
Kiehl's is now available at 3 locations in Dubai – The Kiehl's Boutique, Dubai Mall (Beside Starbucks, Above the Jewelry Court); Bloomingdales, Dubai Mall and Harvey Nichols, Mall of the Emirates.
161 Years of Kiehl's – A Heritage of Service
Built on the corner of Thirteenth Street and Third Avenue in New York City, USA, the first ever Kiehl's pharmacy hasn't changed much since its humble beginnings. John Kiehl and his apprentice, Irving Morse, began their business selling old world myths along with truly effective remedies. Passed down through the Kiehl's family, John Kiehl handed the store to his apprentice, who then passed it down to his son Aaron, a former WWII pilot. With each new generation, the store developed new personality traits but always stayed true to its roots.
A brand built on customer loyalty and a focus on service and customer satisfaction; Kiehl's has always stood apart. At one stage, realizing that men would not stay in the store while their wives were shopping, Aaron Morse brought in a collection of items to interest them, including his personal collection of Harleys. Stories say that at one point there was even a stunt airplane displayed in the store! With bikes in the front and creams in the back, the little corner shop at Thirteenth & Third became the talk of the town.
Rather than being hyper-driven, Aaron focused on building loyal customer base. Known for giving generous samples to each customer, Kiehl's constructed its image based on ‘try before you buy'. To date, the brand has never invested in advertising, instead handing out approximately 8.5 million samples each year. Due in part to their unique image, and in part to Aaron Morse's determination and contribution to the pharmaceutical world, Kiehl's in all it's quirky glory was institutionalized, at the Smithsonian Museum in NYC, where over 100 of their original bottles and labels have been displayed for decades and can still be found today.
When Aaron's daughter Jami Morse took over the company in the 1990's, she initiated Kiehl's philanthropic efforts that have since become an integral part of the brand. In collaboration with Magic Johnson, Jami launched the Magic Elixir range, where 100% of the profits went towards benefiting the Magic Johnson Foundation for the social, educational and physical well being of urban youths. Kiehl's has since initiated several regional and international collaborations to support its main Kiehl's Gives charity focuses (Children, Environment and Aids) including the iconic Holiday Crème De Corps that is launched every Christmas across the globe. Other popular initiatives such as Hand Care for a Cure to benefit AmFAR (American Foundation for AIDS research); and the fund to support the Harvard Center for Cancer Biology have also shown great success. On Earth Day in both 2012 and 2013, Kiehl's UAE donated proceeds from specific products in the Rare Earth Range towards donating Ghaf trees through locally based environmental initiative, Goumbook.
As the brand grew in name and fame, so did its product range. Each new member to the Kiehl's family inspired a line. Jami's husband, a professional athlete, inspired the all-sport range, and the birth of her daughter brought about Kiehl's baby care. In this way, Kiehl's has grown slowly, changing hands but never changing its image and identity. Today, it is one of the most loved and appreciated brands in the world of natural, efficacious skincare. With numerous samples, motorbikes and delivery apes (as legend has it, Aaron Morse would personally oversee home delivery to his most loyal customers. He would knock on their doors and hide away to the side, leaving an ape with their delivery bag standing in the doorway) it is no wonder that Kiehl's has created an unmovable and ever-growing niche for itself in the global market.