Nine HD Rotana Channels to be added to the My-HD bouquet of channels
Dubai, 30th July 2013: My-HD, the fastest growing satellite Pay-TV platforms in the MENA Region has unveiled the High Definition (HD) Rotana Channels, one of the largest TV networks in the region to go HD for the first time on My-HD and Arabsat. The My-HD bouquet of channels will shortly expand with 9 HD Rotana Channels 5 of which do not exist in Standard definition (SD) today bringing the total number of My-HD channels to 41 premium channels including 35 in HD.
With the best of Rotana channels on My-HD, Cliff Nelson, CEO, My-HD said, “We will launch the initial four channels to customers during the holy month of Ramadan. This will be followed by the addition of other new and exclusive channels by the end of September 2013. Our partnership with Rotana reinforces the proposition of My-HD to deliver “a luxury everyone can afford”; this strategic alliance will definitely boost our audience reach and help us take the High Definition experience to the maximum number of households in Middle East”.
He further added, “Our goal is to offer the best and complete High Definition experience to millions of viewers and we are thankful to add the Rotana HD channels to our existing line-up in time for the Holy month of Ramadan”
A range of channels covering Movies, Drama, General Entertainment and Music will be launched by Rotana on My-HD in this first phase. While some of the popular channels will be; Cinema, Khalijia, Afflam, and LBC, My-HD's existing subscribers will get the additional channels at no extra cost.
Turki Al Shabana, President of Rotana comments, “We at Rotana aspire to the benefits the HD technology has to offer. High Definition is the future of television and entertainment; therefore by signing this agreement, we at Rotana have strategically taken this significant step ahead for our network to grow further and look forward to launching new HD channels in the near future.
About My-HD Media: Headquartered at Dubai Media city, My-HD offers over 41 satellite channels out of which 35 are HD. The My-HD bouquet includes channels from the top TV networks in the region: 9 Rotana HD channels, 8 MBC HD, 4 Al Nahar HD channels and 6 new and exclusive HD channels from Olympusat, the Spanish-language leader in HD linear programming in the United States.
My HD has successfully brought international brand channels to the consumers to reinforce their value proposition. An agreement with GMA Network, the Philippines' number 1 Terrestrial TV Network was the first of its kind; this agreement has led My-HD to enter international markets.
A large number of digital HD receiver brands such as Humax in GCC countries, NHE in Kuwait, TruView in Saudi Arabia, Lotus in Algeria and Tevicom in Morocco are compatible with the My-HD platform which offers both Irdeto and Conax conditional access.
My-HD has a growing network of distributors across the MENA region. Approved receivers and viewing cards are also available in major hypermarkets and department stores in the region including Carrefour, Panda, Lulu and Sharaf DG.
Visit www.my-hd.tv for the latest news regarding channels and My-HD offerings
About Rotana Group Rotana Group is a diversified media company in the Middle East. It is the world's largest producer of Arabic music and a key distributor and producer of Arabic movies with a library comprising more than 1,600 movies. Rotana also owns a bouquet of leading free-to-air TV channels including LBC Group, Cinema, Khalijiyah, Masryiah , Clip and Musica broadcasting the latest Arabic movies, series and music videos globally. Furthermore, Rotana has radio stations, a chain of cafes and its own magazine. It also operates a leading regional advertising sales arm (Rotana Media Services), responsible for advertising sales on its TV channels as well other media businesses in the region. Rotana's content is also digitally distributed globally. The Rotana Group employs over 560employees located across the Middle East.
About ArabsatFounded in 1976, Arabsat has been serving the growing needs of the Arab world for over 30 years. Now one of the world's top satellite operators and by far the leading satellite services provider in the Arab world, it carries over 450 TV channels, 160 radio stations, 4 Pay-TV networks and wide variety of HD channels reaching tens of millions of homes in more than 80 countries across the Middle East, Africa, Europe—and way beyond around the world—including an audience of over 170 million viewers in the Middle East and North Africa (MENA) region alone tuned into Arabsat's video “hotspot” at 26° East.
Operating a growing ﬂeet of owned satellites at the 20° East, 26° East, 30.5° East and 34.5° East positions of the geostationary orbit, ARABSAT is the only satellite operator in the MENA region offering the full spectrum of Broadcast, Telecommunications and Broadband services. This capacity will continue to expand with the launching of new satellites, making the ARABSAT satellites' fleet the youngest in the region.