Reebok CrossFit Nano 3.0 is More Durable, Adaptable and Robust Than Ever Before
Monday 29th July, 2013 – In 2011, Reebok, as the exclusive provider of officially licensed CrossFit® footwear and apparel, introduced the first generation of the Reebok CrossFit Nano, and the shoe was readily adopted by the CrossFit community. Last year, Reebok improved upon that shoe with the Reebok CrossFit Nano 2.0 – adding design and structural elements to improve the performance of the shoe in daily workouts. Now, just in time for the 2013 Reebok CrossFit Games (23-25 July), Reebok introduces the Reebok CrossFit Nano 3.0, a competition-level evolution of the popular platform. This is the shoe to choose when you don't want to leave anything to chance.
A number of important innovations make the Reebok CrossFit Nano 3.0 the ideal CrossFit performance shoe. One of the most visible changes is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an airmesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper based on CrossFit movements; some areas are thicker to provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.
In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter meshes have excellent cooling and strength properties; and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue keeps it in place, secured over the top of the foot.
For this generation of the shoe, Reebok made significant improvements to the outsole as well. The low-profile, flat-to-the-ground outsole has two levels of traction: bigger lugs for overall grip; smaller grooves that help to disperse water, dust and chalk; and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. New foam composites in the heel and forefoot provide better stability for lifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.
Last, but definitely not least, new RopePro Outsole technology is designed to provide grip and slip, regardless of your climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to make descending a rope more efficient.
“At Reebok, we are focused on building product for functional human movement, and the Reebok CrossFit collection take this philosophy to the extreme,” said Chris Froio, Head of Training at Reebok. “The evolution of the Nano franchise demonstrates that we're always working to build the best, most functional products out there. As CrossFitters, designing product for CrossFitters, we know that this shoe is the one we'd want to put on in competition as well as when hitting a daily WOD at a CrossFit box.”
Available in stores from August 5th, 2013 across the Middle East including the UAE, Bahrain, Kuwait, Qatar and KSA, and through www.reebok.com and the official CrossFit® store, the Reebok CrossFit Nano 3.0 is the perfect shoe for attacking competitions or your daily WOD.