Dubai PR Network, Online Press Release from Dubai and Middle East
 
Social Media & People(Entertainment)
Filter PR by
  
Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest
 
Shakira Named New Global Ambassador Across the Worldwide 3D White Collection from Oral-B and Crest

D White Embarks on First-Ever Celebrity Global Partnership

CINCINNATI--(BUSINESS WIRE)--Today, 3D White announces its first ever global partnership with multi-platinum artist and two time GRAMMY award-winning star, Shakira. The brand, known for creating whiter, brighter smiles around the world, identified Shakira as someone who truly celebrates a woman's everyday multi-dimensional brilliance; reflected through the dazzle of her smile.

“We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world,' said Stephen Squire, Global Marketing Director, P&G Oral Care. “As an award-winning recording artist, star of NBC's The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira's caliber to represent the brand.”

As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B and Crest 3D White collection of award-winning products, appearing in the brands' print and television advertising, public relations efforts and online properties. The campaign will kick-off, globally, in the fall of 2013.

“I am excited to be working with 3D White as a Global Ambassador — I have always felt that a smile is one of our most important assets in life,” says Shakira. “They are an iconic brand and I know they will be a great partner, including the work we will be doing together to support children in Colombia through my Barefoot Foundation.'


Posted by : Dubai PR Network Editorial Team
Viewed 15689 times
PR Category : Entertainment
Posted on : Monday, July 29, 2013  1:16:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Boeing International Corporation signs WOMEN ACHIEVE, an Ini...
Next Story : Facebook's ‘Every Phone' app for feature phones passes 100 m...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Pandora ME for Every Side of You [6302-Views]
10 Million Plastic Packaging Saved: Grohe Launches Initiative to Reduce Plastic [3731-Views]
Meet the #Sephorasquad Middle East Members! [3624-Views]
Karl Lagerfeld Announces Collaboration With Designer Kenneth Ize [3202-Views]
Discover the Perfect Gift This Eid Al Adha From Rasasi Perfumes [3108-Views]
Amp Up Your Beauty Routine With New Products From Missha Cosmetics [2710-Views]
Toric Tourbillon Slate'' [2522-Views]
17-Year Old Smashed a Guinness World Records Title in His Bedroom [2509-Views]
IMG Worlds is Back This Friday Park Entry Price at AED 20 Only [2489-Views]
Kia Launches ‘Live Stream Showroom' to Offer Customers an Innovative Digital Experience [2472-Views]
UAE Ranks in Top 10 on Kpmg's 2020 Global Autonomous Vehicles Readiness Index, for Third C... [2378-Views]
Dubai Sports World Marks Official Opening at Dubai World Trade Centre [2325-Views]
Celebrate Eid with Steve Madden [2308-Views]
Dubai Startup Hub and Dtec Announce Winners of Emirati Development Programme [2296-Views]
Champion Cleaners Launch New Home and Office Sanitization Service [2161-Views]
Dubai Culture Wins Excellence Award From Arab Federation for Libraries and Information [2152-Views]
Travellers Should ‘Wear to Care' in the New Normal says WTTC [2124-Views]
Al Habtoor Motors Launches Summer Surprises Stock clearance on Mitsubishi SUVs 2019 Model... [2116-Views]
Gems Education Rolls Out IBM Digital – Nation Platform to All Its Schools Following Succes... [2001-Views]
Dubai Sports Council Honours Winners of Pocari Sweat 19K Run [2001-Views]
H.E. Vipul Flags Off UAE's First Ever Individually Sponsored Flight to India [1956-Views]
Genesis Launches Special-Edition “stardust” G90 Model [1952-Views]
FDA Authorizes Marketing of IQOS as a Modified Risk Tobacco Product [1952-Views]
It All Started with a Sponge- Gaetano Pesce's Revolutionary Feminist Chair “UP” On Display... [1906-Views]
Dubai Customs' 2nd Consultative Council discusses challenges and opportunities of post Cov... [1890-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories