- A platform that will project brands and leaders that are the Asian Super-Powers of tomorrow
- Dubai's most competent brands to be a part of the one day Summit
July 2013: Asia's Most Promising (AMP) is a platform that will bring together a constellation of the biggest and most promising brands from The GCC Region, The Indian Sub-Continent and South East Asia. An initiative by World Consulting & Research Corporation (WCRC) and ibrands 360 research initiative, AMP has on-board some of Asia's most distinguishing brands and their leaders that are projected to be the market leaders of tomorrow. Brands participating at The Asian Brand and Leadership Summit 2013 are from various categories viz. Finance, Technology, Pharma, Healthcare, Commodities, Entertainment and Lifestyle and more.
Some of the nominated brands from the UAE are Emirates Bank, UAE Xchange, NMC Healthcare , DU, Jumeirah Group, DP World, Dana Gas, Emax, Splash, Julphar, Lama Tours, Air Arabia, Abu Dhabi Tyre Company, ADCB, RAK Ceramics, and many more. AMP is deploying a variegated toolset of intrinsic and extrinsic brand barometers that are - advised and evaluated – by KPMG in India, and validating processes with precision-driven checks and balances at critical junctures of the research methodology that comprises an eminent panel of International Jury members, brand values-driven online voting parameters and in-depth analysis by the ibrands 360 research team.
Dr. B. R. Shetty, Founder & CEO, NMC Healthcare, MD & CEO, UAE Exchange said “It is our pleasure to be part of a constellation of some of the most prestigious brands in Asia. We see this is a great opportunity to be encouraged to work harder while being recognised for our efforts and awarded for our actions. We would like to thank the esteemed panel of judges for nominating us as one of the most promising brands in Asia. We look forward to participating at such a distinguished event aimed at bringing together visionary brands and leaders across Asia on a single platform.”
Mr. Neelesh Bhatnagar, CEO, Emax said “Asia's Most Promising is a unique platform where some of the best of minds in the business will converge and discuss brands that have enormous potential to be the super powers of tomorrow. We are happy to be associated with the esteemed Asia's Most Promising, which will also give us an opportunity to reach out to a wider audience.”
Ms. Priti Patel MP, British Member of Parliament & Honourable Jury Member AMP said “Brands from the UAE have been growing in popularity internationally. In a highly competitive business environment, building successful brands require robust strategy, skill, expertise and determination that deserve to be appreciated and revered. It has been an honour to be a part of such an extraordinary jury in the first edition of Asia's Most Promising, the biggest multi-platform global project on brands and leaders that bring to light the Asian Super-Powers of tomorrow.'
AMP's endeavour to construct and creatively present an authentic final product that is as specific as it is comprehensive will exhibit a research-based listing of the most promising brands and leaders, and the premiere will be presented in a coffee table book, a portal and broadcast format, further enhanced by mobile apps, a paperback (soft book) business version and an awards celebration bolstered by a brand festival -The Asian Brand & Leadership Summit – Dubai 2013.
Mr. Abhimanyu Ghosh, Executive Editor & Managing Director, World Consulting & Research Corporation said, “We are extremely happy with the response we have received in our first year and look forward to showcasing them at the Asian Brand and Leadership Summit in Dubai. Being a global city and a business and cultural hub, Dubai is an ideal location to launch our endeavor and have some of the most distinguishing brands from the region participating at the Summit.
Asia's Most Promising Brands & Leaders 2012 -13 will be launched during the Asian Brand and Leadership Summit 2013, a one day brand summit and celebration which will be attended by luminaries of the marketing, advertising and branding spectrum including corporate leaders, marketing communication heads, brand custodians, VIPs, dignitaries and business professionals from across Asia. Members of the jury involve a highly distinguished and much-admired panel, comprising specialists and garnering experiences from a diverse spectrum. The Executive Chairman of the Jury is Professor Malcolm McDonald - Chairman of Malcolm McDonald International Ltd.”
About World Consulting & Research Corporation (WCRC): WCRC is a 360-degree brand research, knowledge and consulting enterprise offering a proactive approach toward in-depth understanding of the branding scenario backed by industry experience and engineering innovation-led quality brand solutions aimed at deriving optimal value for its clientele through differentiated and transformational strategies in the spheres of management, branding, finance and human resources.Currently engaged in the biggest properties in the world of brands and leaders, among WCRC's prominent ongoing brand projects are Asia's Most Promising, Global Most Promising, CultBrands: The 100 Most Valuable Brands, India's Most Promising, CBQ, Leader's Asia, and the Insight Series. All these properties bear exclusive rights of World Consulting & Research Corporation.