Collection System to be Set Up across the Group's Countrywide Retail and Hospitality Store Network during Ramadan
Dubai-UAE: 24 July, 2013 – Landmark Group, the region's leading retail and hospitality conglomerate, today announced plans to raise aid in support of the endowment or investment fund that oversees the establishment of Dubai's first orphanage “Family Village”.
Set up by the Awqaf & Minors Affairs Foundation, the unique orphanage will seek to provide beneficiaries with shelter, education, nutrition and health care within a family atmosphere on par with Dubai's standards of excellence.
Family Village, located at Al Warqaa' 3, will host around 16 villas and feature an integrated recreational area and emergency medical facilities with a resident nurse.
To meet its objective of giving back to the society, the Landmark Group will launch a UAE wide fund-raising drive during the Holy month of Ramadan, across nearly 332 retail and hospitality outlets. The initiative will aim to secure the strong support of customers towards providing a healthy, safe and nurturing home for orphans in Dubai.
Customers at any of the participating stores of Landmark Group's retail and hospitality outlets will be encouraged to donate AED 5 or multiples thereof when making a purchase. Landmark Group will create an internal barcode mechanism for the initiative to record each contribution.
Vipen Sethi, CEO, Landmark Group, said: “Landmark Group is happy to support the Family Village project and contribute to building a home for orphan children in Dubai. The nation-wide campaign reinforces our commitment to supporting projects that benefit the local community. We invite all our customers to join hands with us for this noble project and help build a caring home for children that have been abandoned.”
His Excellency Tayeb Al Rais, Secretary General, AMAF, said: “We are more than pleased to work alongside local and international organizations such as the Landmark Group for the realisation of this meaningful project that will establish a conducive infrastructure for nurturing the children of the UAE. We look forward to making this vision a reality.”
The participating outlets across Landmark Group's diverse retail and hospitality brands include Centrepoint, Babyshop, Shoe Mart, Splash, Lifestyle, Iconic, Emax, Home Centre, Q Home Décor, Candelite, Max, Shoexpress, New Look, Koton, Reiss, Lipsy, Steve Madden, Foot Solutions, Pablosky, Kurt Geiger, Ecco, Fabi, Mango Tree, Max' Restaurant, Balance Wellbeing, Zafran, and Fun City, amongst others.