Dream Whip gives the productive families in Saudi Arabia a platform to realize their wishes in the field of baking and making desserts.
UAE – July 21st, 2013– In association with “Kolona Montigoun”, official Jeddah Chamber of Commerce project that supports and empower productive families in Saudi Arabia, Dream Whip of Mondelēz International (formerly Kraft Foods) is proud to launch the “Make A Wish Come True” initiative as a step towards giving back to a community where it has enjoyed a presence of over five decades. This unique campaign invites 11 women from the productive families of “Kolona Montigoun” project to share their challenging stories of progression along with their baking wishes and their recipes in order to stand a chance to have their wishes come true. Dream Whip will fulfill their wishes in the realm of baking and desserts. The online campaign will run on the Dream Whip facebook page www.facebook.com/DreamWhipArabia through the months of July and August.
Based on the women's challenging stories and their love for baking, public will be invited to rate the best five candidates. For each vote on Dream Whip Facebook page, Dream Whip will count SR. 1/- that will aid the accomplishment of the women's wishes in addition to a cash prize for the main winner.
The 5 candidates will be invited to an on-ground competition for a final evaluation wherein they will prepare desserts in front of a judging committee comprising of Chef. Samar Ayoub and Chef. Ohood Sohail, who will be also present to rate the candidates skills in baking, creativity and uniqueness of their recipes . They will also provide professional tips and advice to the 5 candidates. The most talented (baking) woman out of the 5 will have her dream fully fulfilled by Dream Whip in a ceremonial event.
Based on the public voting, the 4 shortlisted participants also win a prize money not less than USD. 2500/- each presented by Dream whip to aid their dessert making wishes.
“This campaign is a platform for the productive families in Saudi Arabia to showcase their baking and desserts making talents to a wider audience. It is also a window for them to share their challenging times and inspire others by the efforts they take, determined to have a better social and economical status” said Mr. Vishal Tikku - Area Director, Mondelēz International..
“We are also honored by having this campaign launched under the “Kolona Montigoun” project of Jeddah Chamber of Commerce & Industry, which helped us in reaching out to the relevant audience and put us on the right path in supporting individuals to achieve their goals and build their businesses.” He added.
Dream Whip is one of the brands of Mondelēz International with a long legacy in the GCC region. It is the first choice for consumers to enhance their desserts with its snow white cream. The prepared Dream Whip cream is used to decorate all kinds of desserts such as cakes, jelly, crème caramel, milkshakes, kunafa, basboosa, etc. It has a universal appeal for for both Arabic as well as Western Desserts.
For more information on how to participate in the campaign, log on to the website https://www.facebook.com/DreamWhipArabia