Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mobile Device & Consumer Electronic(Technology)
Filter PR by
  
Panasonic Renews Global Advertising Contract With Neymar Jr.
 

In the new global advertising contract with Neymar Jr., in addition to promoting its B2C businesses, Panasonic will also begin advertisements for its B2B solutions businesses

OSAKA, Japan-July 20, 2013-(BUSINESS WIRE/ ME NewsWire)-- Panasonic Corporation today announced at Santos, Brazil, the renewal of its global advertising contract with Brazilian national soccer team and FC Barcelona player, Neymar da Silva Santos Junior. The new contract will last for four years from April 2013. Neymar Jr. will also appear in new advertisements for the company's B2B solutions to be rolled out in 193 countries and regions, starting in Japan from July 22, 2013. By sponsoring Neymar Jr., who is popular all over the world, Panasonic is aiming to develop a youthful, dynamic and swift global brand image for the company.

In March 2010, Panasonic became the first Japanese company to sign an advertising contract with Neymar Jr. to appear in advertising in Brazil. In April 2011, the company and Neymar Jr. signed a two-year global contract, and Neymar Jr. became the global publicity character for the company, including its work with the London 2012 Olympic Games*1. In anticipation of the Rio 2016 Olympic Games, a four-year contract from April 2013 to March 2017 has been signed, and Neymar Jr. will act as the global ambassador for the company in its B2C and B2B business promotional activities, advertising activities for the Rio 2016 Olympic Games, CSR activities, including its eco activities and activities for the development of the next generation, as well as other activities.

In addition to advertising and sales-promotion campaigns for B2C businesses focused on audio-visual equipment, Panasonic will also proactively launch global advertising with Neymar Jr. for its B2B solutions businesses, including its residential energy creation-storage linked systems and mobility related solutions, starting from 22 July in Japan. As part of these promotional activities, Panasonic will also launch a special website and an SNS site titled 'Panasonic x Neymar Jr.' which will support Neymar Jr., and offer the latest information on the famous player, and also include a support project for fans using illustrations of Neymar Jr.*2. Content introducing Panasonic's B2C and B2B products and businesses is also scheduled to be released on the sites.


Posted by : Dubai PR Network Editorial Team
Viewed 7418 times
PR Category : Technology
Posted on : Saturday, July 20, 2013  1:49:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Sony Action Cam Adopted as Official Camera of Choice for Isl...
Next Story : Slim, stylish, point-and-shoot simplicity – Canon unveils ne...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Eid Gifts From The Body Shop [9278-Views]
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the Kingdom of... [4297-Views]
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [3657-Views]
Dubai Customs and Omani Counterpart Discuss Post-Covid19 Era [3079-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [2493-Views]
Union Coop Al Barsha – 3 Commercial Center 40% Complete [2394-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2271-Views]
Trina Solar Publishes Its Vertex Module Technology White Paper, Unveiling a Brand New Tech... [2251-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [2214-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [2177-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [1968-Views]
Special Edition Jaguar XE, XF & Range Rover Vogue Vehicles Arrive in UAE [1923-Views]
SALAMA Announces AED 13.65 Million Profit for Q1 2020 [1906-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [1886-Views]
Celebrate EID with Special Offers on HONOR Smartphones [1882-Views]
DFDC, FDF Hold Joint Webinar on Managing Stress and Anxiety Amid COVID-19 [1820-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [1796-Views]
SITA Steps Up Development of a Self-sovereign Identity for Air Travel [1775-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [1767-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [1722-Views]
Airline Debt to Balloon by 28% [1710-Views]
Emirates Post Unveils Modern New Website and Look [1689-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1660-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1615-Views]
du Keeps Loved Ones and Families Connected During Eid Al Fitr With World Calling Pack [1615-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories