Dubai PR Network, Online Press Release from Dubai and Middle East
 
Environment & Nature(Government, Legal & Humanity)
Filter PR by
  
Dawn® Expands 40-Year Commitment to Wildlife Rescue with $1 Million Donation and New Documentary Series Featuring Rob Lowe
 

Dawn Saves Wildlife premieres “The Big Picture” documentary series to spotlight everyday rescue efforts of long-standing wildlife partners and volunteers

CINCINNATI--(BUSINESS WIRE)--Procter & Gamble's Dawn dishwashing brand expands its more than 40-year commitment to help save and protect wildlife with a $1 million donation to its wildlife partners and the premiere of “The Big Picture” documentary series, narrated by Golden Globe- and Emmy-nominee, best-selling author and Dawn Saves Wildlife advocate Rob Lowe. The documentary series highlights Dawn's wildlife partners, International Bird Rescue and The Marine Mammal Center, offering inside looks at the difficult journeys of animal patients and how rescuers and volunteers advance wildlife conservation each day.

The 7-webisode documentary series spotlights stories of animal patients rescued by Dawn's wildlife partners, including a newborn seal pup abandoned by his family after unwanted human interaction, and an ailing pelican contaminated by boating oil. The first webisode of the series premieres today on www.DawnSavesWildlife.com, with subsequent webisodes to be released online through September.

“As an avid surfer, I am at home in the water, and the well-being of our marine wildlife and environment resonates very deeply with me,” said Lowe. “I am honored to be a part of Dawn Saves Wildlife and ‘The Big Picture' documentary series to tell the story that connects us all, from the selfless volunteers at the frontlines of the coastlines to the everyday wildlife champions helping with little changes in their own communities.”

Lowe's passion for wildlife began at a young age with a generous act. At 15, he won The $10,000 Pyramid game show, and then donated all of his winnings to the Cleveland Amory Fund for Animals.

More than 40 years ago, wildlife rescuers discovered Dawn was the only product tough enough to safely cut through grease while remaining delicate on animals' feathers and fur. Over the years, Dawn has worked with International Bird Rescue and The Marine Mammal Center to help rehabilitate thousands of animals every year through monetary and product donations.

“Not only do large-scale events and major oil spills affect the health of marine wildlife, our everyday actions also impact the bigger picture,” said Michelle Lohman, Dawn communications manager. “With this documentary, we aim to educate viewers and we're proud to underscore the amazing, everyday contributions of our wildlife partners, International Bird Rescue and The Marine Mammal Center.”

Following each webisode, viewers can become part of the bigger picture by sending e-thank you cards to the rescue volunteers who take on this wildlife mission everyday. For more information, join the movement of Dawn's Everyday Wildlife Champions at Facebook.com/DawnSavesWildlife and follow the series on Twitter at @DawnDish.


Posted by : Dubai PR Network Editorial Team
Viewed 12584 times
PR Category : Government, Legal & Humanity
Posted on : Thursday, July 18, 2013  12:51:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Center of Waste Management – Abu Dhabi Marks Significant Par...
Next Story : Ministry of Environment & Water and Dubai Silicon Oasis Hono...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Olay Skin Experts Debut New Body Wash in the UAE! [8061-Views]
Double Success for Rado at the iF Design Awards 2021 [7347-Views]
Maintain Summer-Long Gorgeous Hair with these Essential Treatments from Sukin [6039-Views]
Celebrate Eid in 'Swiss Style' with Oris Divers Sixty-Five ‘Cotton Candy' [5428-Views]
Love Your Skin [4945-Views]
Two Exquisite New Additions to the LOOTAH Perfumes Range: Silky Oud & Timeless Oud [4879-Views]
King C. Gillette is here to Revolutionize the Male Grooming Experience [4723-Views]
My First GROHE: Keep it Simple with GROHE Baulines for the Kitchen [4485-Views]
Ojar Launches Its Eau De Parfum Sillage Boosters [4473-Views]
Ogilvy PR Names Matt Buchanan as Global Head of Consumer PR [4235-Views]
Mouawad Pays Tribute to Natural Wonders [4116-Views]
Arab-Brazilian Chamber of Commerce to enter partnership with São Paulo Football Club [3612-Views]
The Famous Taste of ALBAIK is Coming to Dubai with the Launch of the First Branch in UAE [3567-Views]
Ras Al Khaimah Ruler Addresses Class of 2021 at RAK Academy Graduation Ceremony in Inspiri... [3112-Views]
Dubai Customs' Jebel Ali Center Completes 952k Transactions in 1st Four Months of 2021, Gr... [3005-Views]
Denny's Milkshakes Bring All the Boys and Girls to the Yard This June [2964-Views]
INFINITI Presents: Conquer Life in Style with All-New QX60 Starring Kate Hudson on June 23 [2710-Views]
Thought Series – the Good Life [2690-Views]
Student Entrepreneurship Firmly on the Agenda as GEMS World Academy Hosts High-Profile Pan... [2661-Views]
SEHA Announces Extended Operating Hours for the COVID-19 Prime Assessment Centers [2550-Views]
Gartner Says Worldwide Smartphone Sales Grew 26% in First Quarter of 2021 [2505-Views]
Amplify Summer Sound With LG's Xboom Go Speakers [2464-Views]
Increase in Cardiovascular Disease Among Premenopausal Women in the UAE [2464-Views]
Dubai Municipality Conducts Virtual Food Safety Forum [2452-Views]
SEHA Prioritizes Women's Health With Revamped State-of-the-art Clinics [2440-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories