Dubai PR Network, Online Press Release from Dubai and Middle East
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
Enchanting Actress in Pursuit of Excellence Piaget Global Ambassador Gong Li Radiates in Dazzling Magnificence
 
Enchanting Actress in Pursuit of Excellence Piaget Global Ambassador Gong Li Radiates in Dazzling Magnificence

June 21, 2013, Beijing – Piaget, renowned Swiss watchmaker and jeweller, announced the appointment of celebrated actress, Gong Li, as its new global brand ambassador. Being an icon of classic beauty, exceptional talent, and steadfast dedication, she perfectly echoes the brand's pursuit of perfection in the most sublime way.

Realisation through the Quest of Perfection: Gong Li's Remarkable Career

Highly-acclaimed for her roles in Raise the Red Lantern and Farewell My Concubine, Gong Li is not only the first Chinese celebrity featured in the US TIME, but also the only Chinese actress that won individual awards in the world's three major International Film Festivals. With her usual boldness, unique personality, and understated elegance, Gong Li never fails to impress the audiences with her powerful performance. From the unyielding Jiu'er in Red Sorghum, to the headstrong, good-natured Juxian in Farewell My Concubine, and the uncompromising Qiu Ju in The Story of Qiu Ju, the actress has made her mark in numerous memorable roles and devoted tremendous efforts and passion in successfully portraying each of them. While starred as Jiu'er, Gong Li spent days to work on lifting heavy water buckets on her shoulders, in order to experience the life of a rural woman she thought to depict truthfully. Her relentless pursuit of perfection, courage in face of adversity, and reinventing style of acting make her the perfect candidate for Piaget, a jeweller and watchmaker extraordinaire for more than a century.
 
A Shared Passion: Piaget and Gong Li

Sharing the same value and philosophy of Piaget, Gong Li's success does not solely rely on her innate talent, but also an outcome of her perseverance and determination in accomplishing the ultimate goal. And her diligence is the key to awe-inspiring and commanding presence on the silver screen. “Movie is an important part of my life; I endeavor to do my best in understanding and rendering each character, as well as devoting myself with enthusiasm in the world of movie. This is the same for Piaget, the prominent brand that embraces challenge and seeks constant breakthrough, is a true creative precursor in the realm of Haute Joaillerie and Horlogerie.” says Gong Li. Her abiding passion for artistry, high standard of performance techniques, as well as novelty in acting resonate with Piaget's caliber that constantly strives to bring out the best of every design through innovation, at the same time conserving traditional expertise. While Gong Li's pursuit of perfection in acting has allowed her to portray numerous compelling roles, Piaget's dedication to exclusive mastery and ingenious designs has given birth to countless legendary Piaget creations.

Over a Century of Tradition: Piaget's Exquisite Craftsmanship

Since its inception in 1874, Piaget has been famed for its audacious innovation and meticulous virtuosity. From design modeling, selecting gemstones to conveying design concepts, Piaget's designers, gemologists, gem-setters, and other jewellery specialists work in close collaboration throughout the entire creative process to produce masterpieces. With an emphasis on quality and precision, Piaget's master craftsmen bring marvelous pieces to life adhering to the brand's philosophy, “Always do better than necessary” – a belief shared by both Piaget and its new brand ambassador.

Piaget Couture Précieuse: Expression of Beauty

“Noble,” “elegant” and “stunning” best describe Gong Li. In a series of photographs captured by renowned Chinese photographer Feng Hai, Gong Li is adorned with Piaget Couture Précieuse jewellery and Haute Couture gowns as if preparing for a breathtaking appearance at an international film event. In one set of photo shoots, Gong Li exudes confidence in a golden mermaid-style gown, a lace folding fan-inspired necklace from the Piaget Couture Précieuse Collection that creates a gently structured curve around the neckline, and a pair of dainty earrings from the same collection. While in another set of photos, she exhibits contemporary elegance and sophisticated femininity in a white low-cut dress, a delicate tassel necklace with diamonds and pearls dangling at the ends, balanced by a pair of braided earrings. 

Always seeing the bright side of life with a graceful demeanour while pursuing perfection along a legendary career path, Piaget's new brand ambassador Gong Li distinctly interprets how magnificent a life could be for an outstanding woman of our time. Now in partnership with Gong Li, Piaget captures the essence of the House's tradition in its resplendent jewellery and timepieces by sharing its distinguished aesthetics and unrivalled craftsmanship with the world, and pays homage to the ethereal feminine beauty and refinement.



Posted by : Dubai PR Network Editorial Team
Viewed 37338 times
PR Category : Lifestyle
Posted on : Wednesday, July 17, 2013  10:26:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : Bugatti Super Sport In Rose Gold, A Tribute To Fine Watchmak...
Next Story : Fontenay Paris Celebrates the Spirit of RAMADAN with a Speci...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Inventive, Futuristic and Daring Translucent is a Distinguished Milestone for Police. [5697-Views]
Show your Nanny some love and treat them to a Complimentary Haircut throughout August and ... [4691-Views]
Introducing Lunette: A Tool to Empower Women [4288-Views]
Corum Golden Bridge Titane DLC - black beauty for the man of style [4118-Views]
Robinsons Showcases Malone Souliers' Stunning New Collection for Pre-Fall 19 [3886-Views]
Marks & Spencer Unveils Its Autumn 2019 Kidswear Collection [3666-Views]
Aesop's Parsley Seed Skin Priming Regimen [3459-Views]
Ferragamo Urban - 2019 Fall/Winter Collection [3404-Views]
GUESS - The Perfect Tote [3373-Views]
Ralph Lauren Debuts “Wear Your Story” Denim Campaign [3190-Views]
Sandro: The Power Suit [3190-Views]
Corum Admiral Legend 42-Icon ahead [3172-Views]
Same Favourite Fragrance, New Innovative Products From the Ritual of Karma [3154-Views]
The future of photography and videography is in Canon's hands, with five 2019 EISA Awards [3154-Views]
GEMS Education students shine with excellent A-Level examination results [3117-Views]
Hormann announces speed rolling shutter DD S6 [3074-Views]
Al Ain Hospital doctors save young girl from 2.5 cm pin in her lungs [3062-Views]
Dubai Delivers on Tourist Volumes Again, With a Strong 8.36 Million Overnight Visitors in ... [3056-Views]
Forecasting Mesmerising Sea Views and Exotic Seafood at Gonu [3038-Views]
Tazio Nuvolari Vanderbilt Cup [3032-Views]
Autumn / Winter 2019-20 Men's and Women's Sneakers Collection [3032-Views]
Exceptional Playtime with Soundcore Vortex [2995-Views]
Rock Chic Edit with GUESS [2983-Views]
Jaguar I-pace: Redefining What It Means to Be a ‘CAR' [2965-Views]
Modular Sofa's by Boconcept [2928-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories