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Creative launches world's first wireless headsets that utilise built-in multi-core Sound Blaster SB-Axx1 processor in Middle East

Dubai – July 16, 2013 – Creative Technology Ltd has announced the Middle East launch of Creative Sound Blaster® EVO™ ZxR and Sound Blaster® EVO™ Zx – the world's first wireless headsets that utilise a built-in multi-core Sound Blaster SB-Axx1 processor for enhancement and customization of audio quality for playback of music, movies and games and for voice communications.

The audio-enhancing capabilities of the Sound Blaster EVO ZxR and Sound Blaster EVO Zx fill a dire need in an age where mobile device users tolerate the sound quality from compressed sources of audio played on smart devices – such as MP3 files, YouTube and other video sharing sources, streamed music or mobile games – as a primary source of entertainment on-the-go.

George Ng, Regional Sales Director, Creative Technology, said, “The Sound Blaster EVO Series represents the next step in the evolution of the headset. Until now, headsets were designed to play any audio as it is, regardless of its quality. The Sound Blaster EVO Series, however, intelligently enhances audio in real-time, delivering detailed, immersive audio that users in the Middle East will thoroughly enjoy. These are the only headsets you will ever need, no matter what kind of digital entertainment you enjoy.  For music, movies and games, and also for phone and video calls, the Sound Blaster EVO Series far surpasses the capabilities of other headsets on the market.”


Beyond enhanced audio playback quality, the Sound Blaster EVO ZxR and Sound Blaster EVO Zx headsets are ideal for communication usage with today's smartphone and tablets.  Users can experience crystal clear communications.  Even in noisy environments, they can communicate clearly.  These two headsets feature a dual microphone array cleverly concealed in their ear cups, which work in perfect harmony with the SB-Axx1 processor and CrystalVoice Focus™ technology to create an acoustic zone around the user's mouth to suppress surrounding noise, enabling clear voice pickup – perfect for making phone calls, Skype calls, and for gaming communications.  These two top-of-the-range headsets also come with the inNoiseReduction™ feature, which suppresses unwanted background noise from an incoming call so that the caller can be heard clearly.  Users can also transmute themselves into various fantastical characters by applying various fun voice effects (CrystalVoice FX™) in their calls or gaming communications.


The Sound Blaster EVO Series comes with a full range of connectivity options: 

1. High Quality Wireless
The wireless headsets utilise the aptX and AAC Bluetooth audio codecs for the highest-quality audio and lowest possible latency. 

2. NFC – Tap to Connect and Play

They can also quickly and easily connect to Bluetooth devices using Near-Field Communication (NFC), requiring only a simple tap from an NFC-enabled smart device to the headset to establish a connection.

3. Wired – USB and Analog

Wired connectivity options are also available.  Users are able to enjoy clear 24-bit digital audio by connecting their headsets to PCs and Macs via a USB connection.  Each headset in the Sound Blaster EVO Series can also be connected to smart devices via a standard analog 3.5mm jack. 


The user can also look forward to full customisation of audio settings.  The SBX Pro Studio and CrystalVoice software suites are completely customisable by Sound Blaster EVO ZxR and Sound Blaster EVO Zx users via the Sound Blaster Central™ application, available for iOS and Android devices.  Users can also calibrate and customise settings on the PC/Mac with the included Sound Blaster EVO Control Panel software.  Users can also conveniently activate SBX Pro Studio technologies and volume levels with buttons located on the ear cups of the Sound Blaster EVO Series headsets.


The Sound Blaster EVO ZxR and Sound Blaster EVO Zx boast a striking design that personifies high-performance, style and attitude.  Red and black accents and brilliant ear cup illumination mixed with a rugged yet comfortable construction adorn these technologically advanced headsets.  Both headsets are designed for easy stowage, with the Sound Blaster EVO ZxR sporting a fold-flat design and the Sound Blaster EVO Zx being fully collapsible.

Pricing and Availability

The Sound Blaster EVO ZxR wireless headset, priced at 1199AED, will be available in August 2013, and the Sound Blaster EVO Zx wireless headset, priced at 899AED, will be available in August 2013 at, and will be available at selected retailers.

The Value Editions: Sound Blaster EVO Wireless and Sound Blaster EVO

Launching together with the high-end Sound Blaster EVO ZxR and Sound Blaster EVO Zx are two more affordable headsets in the Sound Blaster EVO family – the Sound Blaster EVO

Wireless and Sound Blaster EVO.

While these headsets do not come with an integrated audio processor, they still provide high performance audio with the same powerful 40mm drivers as the Sound Blaster EVO Zx.  Users can still enjoy advanced audio processing and audio customisation with Sound Blaster EVO Control Panel while connected to the PC/Mac via USB, and high quality wireless audio when connected to smart devices via a Bluetooth connection (for the Sound Blaster EVO Wireless) or standard analog audio via the 3.5mm jack.

For more information about the Creative Sound Blaster EVO Series headsets, please visit

Posted by : Dubai PR Network Editorial Team
Viewed 20801 times
PR Category : Banking & Investments
Posted on : Tuesday, July 16, 2013  2:34:00 PM UAE local time (GMT+4)
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