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MADE IN ITALY JOIN TOGETHER TO FACE CHALLENGES ON THE OCEAN Zegna, Maserati and Soldini. Together for great oceanic regattas
 
MADE IN ITALY JOIN TOGETHER TO FACE CHALLENGES ON THE OCEAN Zegna, Maserati and Soldini. Together for great oceanic regattas

Ermenegildo Zegna and Maserati further consolidate their partnership, which was inaugurated in early 2013, to face the next venture in sailing the VOR 70 Maserati: the 47th edition of the Transpac Race from Los Angeles to Honolulu that will be held in July.

After launching a three year project with Maserati, starting with the realization of a limited-edition collection 100 of the flagship Quattroporte made with exclusive interior fabric from Lanificio Zegna of Trivero, Gildo Zegna and John Elkann have decided to strengthen the collaboration between their respective brands in the context of the fascinating oceanic challenges of the VOR 70 Maserati, led by Giovanni Soldini. The collaboration will last until the summer of 2014.

Maserati left Point Fermin, near Los Angeles, on July 13th on a direct course to Diamond Head Lighthouse in Honolulu. The boat will cover the 2,225 nautical miles of the Transpac Race by deploying its spinnaker with trade winds in its favor.

The Maserati team will wear technical garments produced ad hoc by Zegna Sport. The collection – worn by John Elkann himself who will be part of the Transpac crew – provides the men with high-performance gear, innovative in the extreme comfort of the fabrics.

The collection includes outerwear consisting of a jacket and vest in technical fabric, slim fit long and short cotton pants, cotton t-shirts, polo shirts in pique and a line of cardigans, sweatshirts and pants in Techmerino. The particular composition of Techmerino fabric, a 100% natural fiber treated with technical finishings, enables Zegna Sport to ensure maximum comfort within competitive as well as dynamic contexts where the fit of the garment must perfectly support the movements of the body.

A capsule collection, inspired by the outfits of the crew, can be purchased at selected Ermenegildo Zegna global stores or via the e-store within Zegna.com, starting in Spring 2014.

The internationality of the brands and passion for the same corporate values which are shared Zegna and Maserati have come together once more to meet the challenges of sport. Technological innovation, contemporary style and the highest levels of product performance are characteristics expressed by the two Made in Italy businesses throughout their history and present, offering fans around the world new emotions.

TECHMERINO

Natural High Performance Wool

Lightweight and extremely soft, Techmerino is a natural high-performance fabric made with pure Merino wool that has been treated with special finishing techniques to ensure maximum comfort  even in dynamic situations where the fit has to facilitate the utmost movement of the body.

Techmerino is highly breathable, facilitates the evaporation of watery vapor and provides perfect thermo-regulation against both cold and heat, keeping the skin dry and the body temperature constant.

The results of this innovation are evident in every sense:

  • the yarn is incredibly smooth
  • soft to the touch, it provides a sensation of comfort and wellbeing

It is during a sporting activity that the Techmerino fiber performs at its best, guaranteeing greater resistance to wear, its natural lightness and excellent elasticity even with the stretching caused by body movements.

Techmerino is the result of the choice of the finest Merino wool and the working of the fibers using very innovative finishing techniques.

Characteristic

Quick Dry: The hygroscopic properties that naturally characterize Merino wool facilitate the evaporation of watery vapor, maintaining the skin dry and keeping the body temperature constant.

Comfort fit: The particular composition of the fabric, in 100% natural fiber treated with special finishing techniques, ensures the maximum comfort when worn, not only in the athletic context, but in any dynamic situation where the fit has to facilitate the movement of the body.

Thermal comfort: The properties of Merino wool give the garment natural temperate control that facilitates the body's adaptation to climate change and maintains the breathability of the fabric.

Sustainable fiber: The garments are produced with pure biodegradable certified Merino wool. Thanks to this extraordinary fiber obtained with a controlled sustainable production process, the garments guarantee excellent technical performance in full respect of the environment.

Highly breathable: Thanks to the natural structure of the fiber, this garment ensures a high degree of breathability.

Techmerino was launched as part of the Zegna Sport FW2013 collection with immediate success due to its high technical performance.  Versatile and extremely lightweight, Techmerino coordinates combine function and style to redefine the art of urban utility. The result is a complete wardrobe that underscores strength, action and presence.


Posted by : Dubai PR Network Editorial Team
Viewed 28676 times
PR Category : Fashion
Posted on : Sunday, July 14, 2013  8:30:00 PM UAE local time (GMT+4)
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