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Electrical Vehicle RENAULT ZOE wins the Red Dot Award: Product Design 2013'
 
Electrical Vehicle RENAULT ZOE wins the Red Dot Award: Product Design 2013'
  • At a ceremony on July 1, Renault Electrical Vehicle ZOE was presented with the ‘Red Dot Award: Product Design 2013,' which figures among the design world's most prestigious international prizes for design quality
  • A 37-strong jury of international experts looked at 4,662 entries for the 19 different categories and chose Renault ZOE for the ‘Red Dot Award: Product Design 2013' laurel. The ZOE is the third Renault model to secure the award, after Mégane II in 2003, and Electrical Vehicle Twizy in 2012

On July 1, Renault ZOE was honoured by the Red Dot Award jury with the ‘Product Design 2013' distinction in the Electric Passenger Car category at a special ceremony, held at the celebrated Essen Opera House's Aalto Theatre in Germany.

This year, the jury was asked to study 4,662 entries for 19 different categories. The jury members were impressed by the powerful sense of innovation exuded by ZOE.

Red Dot founder and CEO Professor Peter Zec observed that success in business today is closely linked to design skills: “The winners of the ‘Product Design 2013' Red Dot award are the protagonists of a highly developed design culture and design industry. These days, it is becoming increasingly difficult to distinguish between well-designed products. It is often only in the details that the special qualities become apparent. However, those product creations that pass the test before the critical eyes of the international Red Dot jury will not disappear into the crowd and will be able to fend off global competition.”

First organized in 1955, the Red Dot Design Awards have carved out a reputation on the international scene as a benchmark for design quality. Organized by the Design Centre Rhine-North Westphalia, it is one of the most coveted international competitions of its kind. ‘Red Dot' awards are recognized across the world as one of the most sought-after endorsements of quality in the field of design excellence.

From July 2 to 28, the Red Dot design museum will host its traditional exhibition of award-winning products. In the ‘Design on Stage - Red Dot Product Design 2013 Award Winners' section, design enthusiasts will be able to inspect the latest trends at close quarters. Indeed, visitors are actively encouraged to handle exhibits in the unique setting of the Red Dot Design Museum. This will allow them to have a hands-on contact with the design thinking that helped Renault ZOE to earn its reward.

Renault ZOE has been on sale in France since the end of 2012 and is currently marketed in most west European countries.


Posted by : Dubai PR Network Editorial Team
Viewed 21887 times
PR Category : Automobile
Posted on : Tuesday, July 9, 2013  3:40:00 PM UAE local time (GMT+4)
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