A JOURNEY OF ULTIMATE COFFEE MOMENTS
Nespresso celebrates Ramadan with delicious new recipes
Dubai, UAE, 9 July 2013 – In the Middle East Culture, coffee has been synonymous with hospitality and social occasions and now Nespresso has taken its knowledge and expertise in coffee consumption in this region to engage Club Members in a coffee journey for Ramadan social moments.
Nespresso offers 19 Grand Crus with different aroma profiles and has identified three moments during the night to enjoy carefully selected coffees with different intensities. These defined moments are After Sunset, Midnight and Before Sunrise.
For the After Sunset coffee moment, high intensity Grand Crus such as full-bodied and fruity Ristretto, dark roasted Arpeggio with cocoa notes and Roma with sweet and woody aromas are recommended.
For that Midnight coffee moment, the pure roasted Volluto Grand Cru with biscuit flavours, round and balanced Livanto and the satiny sweet Dulsão are all milder coffees, perfect for late night refreshment.
For the coffee moment Before Sunrise, Nespresso recommends decaffeinated Grand Crus including the full-bodied Decaffeinato Intenso with cereal notes and the light and creamy Decaffeinato Lungo or the prefect breakfast lungo coffee, Linizio Lungo.
Nespresso sensory experts and baristas have created delicious recipes inspired by regional ingredients including spices and goat's milk, which are easy to recreate and are ideal to share with family or friends.
Boutique recipe hour after Iftar will be designed to give coffee lovers an opportunity to taste and experience these unique coffee moments and try their hand at making delicious recipes for themselves.
Recipe creations using the special Ramadan collection of Grand Crus include:
Oriental Flavour: This latte recipe is perfect for a unique after sunset coffee moment when families and friends get together to socialize. Nespresso perfectly complements its pure origin Grand Cru, Indriya from India, a full bodied, intense espresso, by adding warm frothy goat's milk and a dash of vanilla syrup.
Find this Grand Cru in the After Sunset Collection.
Sweet Eclipse: For the midnight coffee moment, Nespresso took the mild and smooth Livanto Grand Cru, a pure Arabica from South America, to create a recipe with dates and honey, resulting in a sweet and creamy coffee.
Find this Grand Cru in the Midnight Collection.
Soft Serenade: Nespresso used its dark roasted, full bodied Decaffeinato Intenso to create a light and creamy recipe with pistachios and condensed milk. This beautifully layered recipe is very tempting, and thanks to the decaffeinated coffee it enables drinkers to go back to sleep.
Find this Grand Cru in the Before Sunrise Collection.
Fresh Delight: For those who tried all the above, or would like to get in the festive mood the Fresh Delight recipe offers a delightfully refreshing coffee moment. The Linizio Lungo, with a scoop of walnut ice cream creates the perfect cold recipe for the time of celebration.
The recipe collection is available at Nespresso Boutiques or can be viewed online at: http://www.Nespresso.com/ultimate-coffee-creations/AE/en/coffee-recipes
If you feel inspired and want to test yourself as a barista, you can join the recipe competition on Facebook.
Nespresso enhances the experience even further by giving coffee lovers the opportunity to recreate these unique recipes at home with its range of clever machines. Throughout Ramadan, customers will receive AED 250 cash back when they purchase a machine from the CitiZ&Milk, Lattissima+, Maestria or Gran Maestria range.