The AWR Group is on a roll- a roll towards being the best in its field of business. And it continues to demonstrate its strength across multiple verticals within its business segments. Under the aegis of the Insights Middle East Call Centre Conference 2013(MECC 2013), the MECC Awards night witnessed some of the call center industry stalwarts display their true mettle. The MECC Awards is a recognition of the organisations that walk the talk on Customer Management through Operational Excellence, driven by the Voice of the Customer. The AW Rostamani Group was a proud recipient of the Insights MECC Awards 2013 for Best Call Centre in two segments- one for Social Media Implementation and the other for Voice of Customer Program.
The Award is given to call centres that exhibit outstanding innovation in areas that cover multiple award categories. The key issues that were examined at the MECC Conference included the efficiency & effectiveness of call centres, the impact of Social Media on the performance of the call centres, the technologies that can be adopted by call centres to augment corporate performance and last but not least the path towards enhanced customer advocacy and satisfaction.
“The AWR Group is delighted at being the recipient of this highly sought after recognition. Culturally, we remain at the forefront of striving towards business excellence that benefits all key stakeholders associated with us- most notably our customers. Awards such as these will serve as a fantastic motivator to our already energized and passionate team of people to further raise the bar on setting the highest quality benchmarks for call centres in the Automotive industry.“ said Michel Ayat, CEO, Arabian Automobiles, AWR Group.
“The Insights MECC Awards 2013 is based on a rigorous, comprehensive and fair evaluation system. Being short listed in itself is a salute to the commitment of the AWR Group team and the vision of its pioneering leadership. Winning the Award is the icing on the cake. It will only set our ambitions bigger and our inspirations higher.” remarked Hani Masgidi, Group CRM Manager, AWR Group.
“Now, more than ever, organisations need to cope with a business situation that is characterized by rapid change. Higher customer expectations, increased mobility and new customer management technologies are primary drivers here and a main consequence is a reversal of traditional roles whereby the customer is now in the driving seat as far as interaction with the concerned. The AWR Group seems to have understood this very well and their performance at these Awards is a fitting testament to their understanding.” echoed Dominick Keenaghan, President, Insights International.
Recognition such as these only bring with it more responsibility and more accountability. This is no different. At AWR Group, the entire team is geared to live up to and go beyond expectations of their valued stakeholders, both internal and external. They stay high on motivation but remain grounded on delivering value, perennially.