Dubai, UAE ( July 2nd ,2013): Newby Teas of London, renowned as the most decorated international tea brand in the world has launched two new variants in the Middle east complementing the summer season. These are Roiboos Orange and Ginseng Oolong.
Beginning with a range of 12 products, Newby Teas have developed into a global force with over 200 variants of fine Teas and Tisanes and a presence in over a dozen countries. Newby teas offers its customer a wide range of black, green and herbal teas, it is using only the best tea leaves from the prime harvest season alone. Newby Tea bags are individually packed in aluminum foil and packed at the source to preserve the freshness and character of the tea.
The Rooibos shrub is native to the Cedarburg mountain area, north of Cape Town, South Africa. Processed in the same way as tea, the fine needle-like rooibos leaves turn from green to coppery red, which gives it its name ‘Rooibos' or ‘Red Bush' in Dutch. Rooibos is naturally caffeine-free and low in Tanin. Newby Rooibos Orange is a caffeine free herbal infusion that combines the uniquely zesty aroma of oranges with a slightly nutty flavor of Rooibos to create a smooth warming drink with a lingering aftertaste – to be enjoyed at any time of the day.
Both Ginseng and Tea has been used for medicinal purposes in Chinese culture for thousands of years. Newby's Ginseng Oolong uses fragrant semi-fermented Oolong teas with the enlivening addition of powdered ginseng root, thus blending the natural sweetness of ginseng perfectly with the flower tones of premium Oolongs. The result is a sweet, aromatic, refreshing cup of tea, perfect for anytime.
Newby believes that an integral part of being the best tea company in the world is offering the best, new teas and tisanes to its customers – the best tea bar none! Our product development team is constantly developing exciting new flavored teas and tisanes, rediscovering classic teas from around the world in addition to offering exclusive luxury teas for the discerning connoisseur.
Discover the magic of Newby's new variants, now available at select Spinney's and Waitrose outlets across the UAE. For more information please visit www.newbyteas.com or www.facebook.com/newbyteasdubai or call +971 4 3357090/7040.
Newby was established in London in 2000 and is a family business with over three generations' experience in the tea industry. Starting with 12 products, today Newby offers over 200 products and has offices all around the world including Norway, Sweden, Switzerland, Russia, Poland, Dubai, Singapore and India.
Newby's enduring passion is to offer its customers the best cup of tea. One of the secrets behind the fine quality of its teas is the passion and commitment applied to the selection of tea leaves during the prime harvest season.
However, the selection of the best tea is meaningless unless its character and freshness are preserved. Newby's focus is preservation. The company has invested in a state of art preservation and packing facility in the heart of the tea-growing region in Kolkata, India. As Newby blends and packs, the leaves are handled with great care, keeping the temperature and humidity just right for each tea variety. All its teabags are individually wrapped in alufoil ensuring the freshness of the leaves remain intact until they reach the cup.
No other company goes through all this trouble to capture and keep the freshness of the tea leaf. But Newby believes it is worth it. Newby teas are internationally recognised for their outstanding quality and have won numerous awards in the North American Tea Championship.
Newby's prestigious customers include some of the finest hotels and restaurants in the world and its dedicated team ensures that all their customers receive the highest standard of service and support.
Newby is part of the Ethical Tea Partnership, helping to create a thriving tea industry that is socially just and environmentally sustainable.
Newby is partially owned by N. Sethia Foundation, a British registered charity which supports education and social welfare.