Dubai, UAE, June 2013: Max Factor's International Network of Make-up Artists, led by Pat McGrath, Max Factor's Global Creative Design Director, have focused their expertise in bringing to life Max Factor's new Glamour Statement Vision through working with Gwyneth Paltrow.
Selected for her natural beauty, but also her chameleon style and ability to carry off diverse and arresting glamour statements, Gwyneth has been chosen as their canvas and inspiration. With many different roles to play in her everyday life, Gywneth epitomises the modern day multi-tasking woman. She was the perfect person to inspire the network to create stunning looks, which will in turn act as inspiration for women everywhere to find their own personal glamour statements.
“I tasked eleven of our national make-up artists to create three glamour statements for Gwyneth. These were to be inspired by her life and the different roles she has to play – model, actress, mother, singer… I then curated these looks, taking nuances from each, to create seven glamour statements. These were brought to life by Max Factor with amazing, beautiful results,” explains Pat.
Joelle Mardinian, Max Factor Regional Creative Director, was part of the team of national make-up artists who collaborated to create the looks for Gwyneth. “This is one of the most exciting projects I've worked on. The combination of make-up artistry expertise that has gone into creating each one of these looks is extremely unique – and this is what makes each look versatile and adaptable to any woman, anywhere in the world. The way Gwyneth balances the many roles she plays in her life is inspiring, and I hope these looks inspire women to create their own glamour statements every day,” highlights Joelle.
Mr. Max Factor is the original architect of personal glamour. His artistry, technique and ground-breaking innovations continue to influence make-up artists today. Pat McGrath, Max Factor's Global Creative Design Director, is one of the world's most influential make-up artists - she continues Mr. Max Factor's legacy with her visionary interpretations and leadership in make-up artistry and personal glamour. The campaign brings to life Max Factor's vision of inspiring women to find their own personal glamour statement.
“It was magical to see these creative forces coming together - our international network of renowned make-up artists, led by Pat and inspired by Gwyneth. What a combination and what stunning results. This campaign is a real celebration of Max Factor make-up artistry and we're hoping it will act as inspiration for other women to find the glamour statements that are right for them,” Esi Eggleston Bracey, Vice President, Max Factor Cosmetics.