Dubai, United Arab Emirates - Internationally renowned fitness company Physique 57 has announced the launch of its first international location in Dubai this summer with the opening of a state-of-the-art boutique studio in the heart of Jumeirah this August.
Physique 57 currently operates five luxurious studios: three in New York City, one in Beverly Hills and one in the Hamptons. With premium retail, award-winning DVDs, online workouts and a fitness and diet book, Physique 57 continues to foster an expanding global fan base and gorgeous physiques.
Since 2006, Physique 57 has been sculpting bodies and changing lives with their signature full body barre-based workout that blends intervals of cardio, strength training, stretching and recovery known to sculpt arms, thighs, seat and abs. In each 57-minute class, muscles are targeted and overloaded to the point of fatigue, then stretched for relief. This process is called Interval Overload and helps to create a sexy, long, lean physique.
With a celebrity fan base that includes Demi Moore, Petra Nemcova and Emmy Rossum, the efficient and effective method attracts high-profile women from all over the world who flock to the winning combination of a challenging, dynamic and invigorating workout with inspirational instructors and a motivating class community within luxurious studios located in the best parts of each city.
Taking her first Physique 57 class in New York City was a life-changing moment for Maryam Fattahi Salaam, Owner of the Physique 57 Studio in Dubai. “Since its inception, Physique 57 has continued to raise the bar with an empowering and dynamic workout that delivers unbelievable results. However, this fitness method is so much more than a workout, it is a way of life,” says Fattahi Salaam, a lifelong Dubai resident, fitness enthusiast and attorney.
Certain that the combination of charismatic instructors, unparalleled method and incredible results would have her beloved city hooked, Maryam took action. She contacted Jennifer Vaughan Maanavi and Tanya Becker, co-founders of Physique 57®, with her proposal for a Physique 57® in CityWalk, Dubai's newest and most vibrant retail destination nestled in the heart of Jumeirah.
“We are excited to be taking Physique 57 to Dubai, the first step in responding to oft-expressed global demand for our unique exercise method. We've found the perfect partner in Maryam. Following the great success of our studios, we introduced the unique Physique 57 method to a broader audience by launching our award winning DVDs and recently, online streaming videos. Between the videos, our beautiful studios and global press coverage, we now have a strong
international following and Dubai, the new cross roads of the world, is an obvious choice for
expansion. With our involvement and Maryam's passion for business and fitness, clients will enjoy the same world class instruction and experience they receive in our New York, Hamptons and Beverly Hills locations,” said Co-Founders Tanya Becker and Jennifer Vaughan Maanavi.
About Physique 57®A New York City fitness favorite since 2006, Physique 57® sparked a barre studio craze with its sold out classes, cult following and celebrity clientele. Praised by press and regulars alike for its rapid results, the signature full body barre-based workout blends intervals of cardio, strength training, stretching and recovery to sculpt your arms, thighs, seat and abs and build gorgeous, long, lean muscles.
Physique 57® has five upscale studios - three in Manhattan, one in the Hamptons and one in Beverly Hills. The studio offerings are complemented by fitness retail boutiques, award-winning DVDs, online workouts, and a widely celebrated book, The Physique 57 Solution, written by co-founders Tanya Becker and Jennifer Vaughan Maanavi. For more information on Physique 57®, please visit www.physique57.com.