WITH SAMSONITE TO CREATE A SERIES OF ICONIC ART INSTALLATIONS INSPIRED BY WORLD TRAVEL
Chic Outlet Shopping®, the Collection of luxury outlet Villages by Value Retail, has partnered with world-leading luggage maker Samsonite® to create a series of eye-catching travel-themed art installations, which will be displayed in each of the nine Chic Outlet Shopping® Villages in Europe throughout the summer.
Celebrated German sculptor Detlef Schulz will create the installations comprising nine sofas and five towers constructed from iconic pieces of Samsonite luggage. Each structure will be individually customised by a group of international artists curated by renowned art historian Tereza de Aruda.
This creative collaboration is just one of the events taking place as part of the Chic Outlet Shopping® Villages' summer ‘Globalista' campaign – a celebration of the sophisticated world traveller who loves fashion and luxury shopping wherever they are in the world. At the centre of the campaign is a one-of-a-kind film directed by world-renowned photographer Mary McCartney and starring international style icons – US model and actress Milla Jovovich and art director Julia Restoin Roitfeld. The short film offers a glimpse into the glamorous lives of jet-setting ‘Globalistas'.
The celebration of the ‘Globalista' will continue at the Villages, each serving up a selection of irresistible promotions and exclusive events and activities throughout the summer months. Discover the world of the Chic Outlet Shopping® Villages and indulge in an adventure of Europe's must-visit destinations where moments of discovery, surprise and delight come alive through truly unique shopping experiences.
As the luggage of choice for any discerning ‘Globalista', Samsonite was voted ‘Favourite Carry-on Luggage' in TripAdvisor®'s Travellers' Choice Awards 2013. As part of the Globalista campaign, Samsonite will be giving away ten luggage sets and Chic Outlet Shopping® will be giving away Prepaid MasterCard® Gift Cards worth €2,000 to spend in the Villages.
The celebration of the ‘Globalista' will continue throughout the summer at the nine Chic Outlet Shopping® Villages, each of which will be unpacking an enticing offering of exclusive promotions and special events. It's the perfect season to discover the Collection of Villages, where luxury shopping combines with irresistible year-round reductions of up to 60% on the recommended retail price, and the added allure of some of Europe's most desirable destinations. Discover more about the campaign at ChicOutletShopping.com