ABU DHABI, United Arab Emirates – July 2, 2013 [ME NewsWire]: The Abu Dhabi Police GHQ launches a media awareness campaign under the slogan, “Your Safety”to coincide with the Holy Month of Ramadan. This campaign is implemented by the Directorate General of Police Operations in cooperation with the Security Media Department, the General Secretariat of the Office of the Deputy Prime Minister and Minister of Interior.
Major General Mohammed bin Al Awadhi Al Menhali, Director General of Police Operations at Abu Dhabi Policenoted that the initiative complements the media campaigns launched periodically by the Abu Dhabi Police in preparation for the Holy Month of Ramadan. The campaigns aim to harness effortsduring religious occasions, to ensure the public's comfort and safety.
“The Ramadan awareness campaign includes several humanitarian and spiritual programs and activities implemented by various service departments at the Ministry of Interior. The aim is to alleviate fasting in every possible way, in areas related to traffic safety, security, and prevention The initiatives will continue throughout the summer, the Holy Month of Ramadan, and other holidays,” added Major General Al Menhali.
Furthermore, Major General Al Menhali pointed out that the Security Media Department willpropagate a series of awareness advertisements highlighting the topics of the ‘Your Safety' campaign initiatives, ongiant screens installed in Abu Dhabi shopping malls, a number of residential buildings, and police departments.“The awareness messages conveyed through these screens aim to enhance public safety and develop the traffic and security culture. In addition, awareness messages will be displayed onthe Abu Dhabi Police GHQ's website and social network sites such as Facebook and Twitter,” he continued.
He explained that the public will be notified about working hours in the various police departments during Ramadan through the website, and other types of media (print and broadcast). He also indicated that traffic awareness activities to enhance motorists' safety will continue; along with the Ramadan Councils, which aims to increase police, legal and security awareness on key issues that concern community members.
Al Menhali underscored the police campaigns and initiatives'important role in promoting public awareness on safety and prevention measures. He also praised the cooperation of the media and its interaction with the police entities' modern approach. This comes in line with the police leadership's directives, which call for further concerted efforts to fulfill the requirements of this phase, through diligent work, outstanding commitment and creativity, at a time when the country is transitioning towards an e-government,which reachesthe vast majority of people.
“As part of the 'Your Safety' campaign, police patrols are carrying out a humanitarian initiative during the Holy Month of Ramadan to distribute Iftar meals to motorists at intersections on a number of roads in the Emirate of Abu Dhabi,in cooperation with various charitable and humanitarian organizations. This initiative aims to boost relations between the police and community members, and to reduce traffic accidents,” noted Major General Al Menhali.
Concluding, he lauded the national initiatives and purposeful proposals implemented by governmental agencies and private sector institutions during the Holy Month of Ramadan, in coordination with the Abu Dhabi Police. These initiatives aim to educate society about safety, to strengthen partnership in the areas of security and media awareness and promote collaborative action to safeguard the community against the various risks and hazards.