Dubai PR Network, Online Press Release from Dubai and Middle East
Animals & Pets(Home, Furniture and Interiors)
Filter PR by
Iams Introduces New So Good! Giving Pet Parents the Value They Want and Quality Their Dogs Need
Iams Introduces New So Good! Giving Pet Parents the Value They Want and Quality Their Dogs Need

Pet Food Maker Launches New Campaign Asking, “What's Really In Your Bowl?”

MASON, Ohio--(BUSINESS WIRE)--The surprising truth is that some leading dog food brands add ingredients that don't necessarily contribute to a dog's health and well being. Recently, Iams announced its newest line of dog food – So Good! – made with 100% wholesome ingredients and no added sugars, dyes or artificial preservatives. Some leading dog food brands, like Pedigree, Beneful, Dog Chow and Kibbles 'n Bits, may add things like Red Dye #40 or corn syrup, so the leading pet food maker is launching a national campaign and asking dog owners, “What's Really in Your Bowl?”

“At Iams we believe every pet and every owner deserves the very best nutrition at an affordable price; So Good! is a fantastic food dogs will love and their pet parents will love the lower cost too,” said Kristine Decker, marketing director for Iams North America. “We want to give dog owners the facts about what ingredients are in some of the other leading brands so they can decide if they want added sugar, dyes or artificial preservatives in their dog's bowl.”

To help launch So Good!, and start a conversation among pet owners, a new Iams television ad recently launched. Developed by Saatchi & Saatchi (New York), the new commercial called 'Real Love' (:30/:15) features Harvey, a Beagle/Corgi blend, and his actual owner Hannah. Iams is all about celebrating the unconditional love between people and their pets, so the spot highlights the special bonding moment when it's meal time. When the ad team talked with Hannah during the TV shoot about the ways Harvey showed his love when it came to his food, she said he likes to spin; that authentic behavior is featured in the final spot.

The new Iams So Good! campaign will also include print, digital (web and iMedia), PR and social media activities.

Dog owners can show their love by feeding So Good! to their best friend – a tasty food that includes protein-packed chicken, veggies, fruit and crunchy kibbles. The newest food from Iams can be found in the pet food aisles at mass retailers, grocery and pet specialty stores for a suggested price of $9.99 for a 6.3 lb. bag; $14.49 for a 13.5 lb. bag; and $22.49 for a 27 lb. bag. Specific product details include:

    Irresistible Chicken Flavor – bowl licked clean, satisfaction guaranteed*
    Veggies & Fruit – natural fiber for a healthy tummy
    Protein-Packed Chicken – to help with a strong, healthy body
    Crunchy Kibbles – to keep dogs' smiles bright

In order to help consumers find out what's really in the food they're currently feeding their dogs, Iams created Visit the interactive site to compare new Iams So Good! against Pedigree, Beneful, Dog Chow and Kibbles 'n Bits. To learn more, pet owners can also visit

Posted by : Dubai PR Network Editorial Team
Viewed 8473 times
PR Category : Home, Furniture and Interiors
Posted on : Tuesday, July 2, 2013  4:54:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Innova® New Farmhouse Stew™: Delicious Farm-Grown Ingredient...
Next Story : Iams SO GOOD! Celebrates Real Love at Canada's First Dog Con...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Move Aside C-beauty, K-beauty and J-beauty - There's a New Trend in Town and It Hails Fro... [6582-Views]
Inglot Cosmetics Partners With Cartoon Network for Limited Edition “The Powerpuff Girls” B... [6551-Views]
Autumn/Winter 19: Step out in the latest styles with City Centre Deira and City Centre Mir... [5539-Views]
Think LUNETTE for an earth-friendly period [5411-Views]
ACE launches its new and inspirational Outdoor collection [4380-Views]
Chain Reaction [4343-Views]
Dress for Diwali With the Rack by Kachins [4264-Views]
Restoration by Parmigiani Fleurier -The Yusupov Egg [4160-Views]
‘A Gift of Gold' offers at Malabar Gold & Diamonds [4056-Views]
New Strategic Partnership with Hewlett Packard Enterprise to help accelerate Abu Dhabi Dig... [3983-Views]
Handbags and Gladrags [3977-Views]
Sandro Launches Evening Capsule Collection [3947-Views]
Eighth World Championship title in all categories for Tissot Ambassador Marc Marquez [3904-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customer... [3855-Views]
Celebrate guilt-free shopping to your fullest! [3825-Views]
VAIO returns to Middle Eastern in partnership with Nexstgo [3806-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboratio... [3788-Views]
Peugeot Boxer 4x4 Concept Revealed [3660-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX T... [3623-Views]
His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum Challenges the City to Be ‘I... [3599-Views]
Hazzaa AlMansoori Undergoes Medical Experiments at Stars City as part of His Scientific Mi... [3575-Views]
During a press conference to announce the completion of preparations of Summit that will b... [3562-Views]
Victoria Beckham Eyewear Debuts New Collection for Fall 2019 [3544-Views]
Dubai Land Department welcomes Saudi Minister of Housing [3544-Views]
Team Abu Dhabi Stars Chase Double World Title Boost in China [3501-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories