Dubai PR Network, Online Press Release from Dubai and Middle East
 
Mobile Device & Consumer Electronic(Technology)
Filter PR by
  
Lenovo partners with Axiom Telecom to distribute smartphone range in UAE
 
Lenovo partners with Axiom Telecom to distribute smartphone range in UAE
  • Axiom Telecom outlets to stock Lenovo's latest smartphones, including flagship K900
  • Axiom Telecom also set to distribute Lenovo smartphones to independent retailers
  • Strategic partnership key to Lenovo's ambition of becoming one of UAE's top five smartphone vendors.

Dubai, United Arab Emirates, 30 June, 2013: Lenovo (HKSE: 992) (ADR: LNVGY), the world's second largest PC company, today signed a strategic partnership with Axiom Telecom, the UAE's largest mobile retailer and distributor.

The deal will give Lenovo a powerful platform to significantly increase its share of the UAE's burgeoning smartphone market. In particular, it will enable Axiom Telecom customers across the country to get their hands on the latest range of Lenovo smartphones such as the much sought-after K900. Axiom Telecom will also distribute Lenovo smartphones to independent retailers.

Lenovo has strong global ambitions, having already solidified its position among the top five smartphone vendors in China, the world's largest smartphone market, and has identified the UAE as central to its future growth. According to research firm Canalys, the UAE will sell 6.75 million smartphones this year and 10.4 million by 2016.

Faisal Al Bannai, CEO, Axiom Telecom said:

“Lenovo is utterly committed to smartphone innovation and giving the consumer an immersive, cutting-edge smartphone experience. With our market expertise, retail reach and ability to offer a peerless, value-added in-store experience, we are delighted to help Lenovo introduce a stellar line-up of products to their largest and most influential audience yet. As ever, Axiom is determined to do everything possible to offer customers the best and widest range of choice when it comes to smartphones.” 

Under the agreement, Axiom Telecom will accommodate dedicated Lenovo sections in its flagship stores across the UAE. This will include product demonstration hubs manned by some of the mobility retail industry's most knowledgeable staff.

In addition, Lenovo and Axiom Telecom will work closely together on co-marketing activities to help take Lenovo smartphones to the next level across the UAE. 

Oliver Ebel, Vice President and General Manager, Lenovo Middle East and Africa, said: “Our goal is to be one of the top five smartphone vendors in the UAE in the coming period and we firmly believe our partnership with Axiom can help us achieve that. We are excited to witness the UAE's reaction to our innovative range of smartphones. Innovation is in Lenovo's DNA; our team strives to deliver ground-breaking devices without compromising on design.”

“The introduction of our smartphones in the UAE complements our strategy to become the worldwide leader in PC+. UAE is a strategic market for Lenovo where we are currently the second largest PC vendor with 14.5% PC market share,” Ebel concluded.


Posted by : Dubai PR Network Editorial Team
Viewed 22216 times
PR Category : Technology
Posted on : Sunday, June 30, 2013  3:24:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of DubaiPRNetwork.com.
Previous Story : NEARBUY Launches Its Unique Shopping Location Based Mobile A...
Next Story : The new xperia™ z ultra: the world's slimmest and largest fu...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Aigner Aprilia [8754-Views]
Top Toners to Up Your Skincare Game [6637-Views]
'Tis the Season to Gift and Glow' With Foreo Holiday Gift Sets [6448-Views]
Stay Refreshed this Festive Season & Give the Gift of Self Care with Kocostar's Fabulous F... [6332-Views]
Raise Eyebrows with Flormar's New Range [6204-Views]
Nourish your hair with Vierro's Styling Cream range [5844-Views]
Matte Made in Heaven [5642-Views]
Shop the New Frozen 2 Collection at Max Fashion! [5154-Views]
Steve Madden set to arrive in Dubai to kick off brand's 30th Anniversary Celebration [4776-Views]
Skincare Through The Ages: The 20-Something's Skincare Guide [4752-Views]
Foreo Expects a Record Sale for Black Friday [4581-Views]
Look after your body & enjoy nourished skin from Local, Homegrown Company, The Simplicity ... [4270-Views]
Dubai Fitness Challenge Continues to Inspire the City [4148-Views]
Adventurous Sailor François Gabart begins the 2019 Brest Atlantiques race [3892-Views]
The Eberhard & Co. “Sistema Magini” Chronograph Sells at Auction for 156,000 Euros [3837-Views]
Time for tennis - Ugo Humbert joins Rado YoungStars [3630-Views]
Dubai Pink Ride Attracts More than 4500 Participants [3605-Views]
The Official 48th UAE National Day Celebration is a Symbol of UAE Heritage and Internation... [3514-Views]
Dine With Your Favourite Plus Ones at IKEA [3483-Views]
Explore Hello Kitty Mania as Candylicious Turns 10 [3416-Views]
The ITC and SOFRECOM partnership to deploy fiber network in the Kingdom of Saudi Arabia: M... [3312-Views]
Jafza – First Free Zone to Roll Out Workforce Protection Programme [3306-Views]
PCFC discusses wider horizons for trade and logistic services with Dubai business groups [3288-Views]
Al-Futtaim Malls Wins Big at RECON MENA [3209-Views]
Saxo Banks Marks a Decade in the Middle East [3190-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories