Why do companies not repeat a successful offer? Asking this question to a marketing manager you most likely would here that all clients are looking for something new, something up- dated, something fresh or similar. A reply most clients enjoying a particular sale would not necessarily agree.
This applies with ARMotors. They decided to run their last year summer campaign also in 2013.
“I am not sure about the opinion of Marketing Managers, but for us the decision to run our summer 2012 Ferrari & Maserati campaign again this year was easy”. Explained Alex Renner, Managing Director of ARMotors after we asked him why they repeated their campaign of last summer.
“Many of our regular clients intent to leave for vacation during this time of the year and would not require their vehicle while being abroad. The summer months are therefore a fantastic time to run such an offer again.
This 10% offer on Ferrari and Maserati spare parts is also intended to encourage Ferrari and Maserati owners who don't necessarily know us yet to experience first hand the high standards of repair we are capable of producing. Further it allows our existing clients to make the best use of their car by bringing it to us over the summer months, while they are enjoying themselves outside of the UAE.
But the overwhelming reason why we decided to run this campaign again this summer is the more than positive feedback and appreciation received from clients of both brands who experienced the offer last year. Running the same offer again does not mean that we are running out of ideas, it simply means that we are listening to our clients and that we are following their requests.
Our offer considers both marquis and here all models. The offer is valid throughout the summer month from end of June until beginning of September 2013”.