German Design Council names 30 design experts to judge upcoming round of entries
Paul Flowers is used to his design creations being scrutinised by expert judges. Ever since he took charge of the GROHE in-house design team in 2005, the sanitary manufacturer has garnered some 150 design awards. On various occasions Grohe AG's Senior Vice President Design has also made his expertise available to the organisers of international awards who appreciate having him on their panels of judges. For his latest assignment, he will join the 30-strong jury of the German Design Award. 2014 will see the third edition of the German Design Council's premium prize which has firmly established itself as a major award scheme following the success seen in recent years.
Exciting contributions from all spheres of daily life
“I feel honoured to have been selected for the jury by such a renowned design institution as the German Design Council,” says Paul Flowers. “This is an exciting project, seeing that this competition encompasses a wide range of designs from all areas of daily life. I particularly look forward to the entries for the Newcomer award which will provide us with a good overview of the design approach taken by a new generation of designers. This will certainly be a highlight for me.”
The jury for the German Design Award is comprised of design experts from different disciplines who are drawn from business, science and the design industry. Their backgrounds are as varied as the diversified categories of the award, ranging from architecture and interior design to lifestyle and industrial design, from transportation to workplace design. Each award discipline will be judged by a group of jury members who will pick up to ten “winners” per category. The “Gold Winner” for each discipline will subsequently be chosen by the full jury.
Design invites interaction
Paul Flowers will join the group scrutinising the entries for the “Interactive User Experience” category, which chimes very well with many aspects of the user-driven design philosophy of the GROHE Design Studio. All GROHE branded items - from mechanical and digital products to packaging and websites - are designed with a clear focus on user needs. “We want our designs to surprise and delight people and to invite interaction. Using our products should always be fun. And this is also something which I will be looking for in the entries.”