Dubai PR Network, Online Press Release from Dubai and Middle East
Healthcare(Healthcare & Medicine)
Filter PR by
Friends of cancer patients launches ‘breaking the silence' campaign

Charitable society takes metastatic breast cancer patients into its fold

25 June 13: After successful pan-UAE campaigns for awareness on early detectable cancers, the Friends of Cancer Patients (FoCP) charitable society is expanding its fold to include metastatic breast cancer patients – a stigmatised and often forgotten segment of community, usually living with advanced stages of cancer – through its nationwide campaign titled ‘Breaking the Silence', launched under the Pink Caravan breast cancer initiative.

Beginning with three key medical institutes across the UAE, the campaign aims to empower metastatic patients to lead full lives and mould public opinion about those touched by the disease.
 The events are being hosted at University Hospital Sharjah at 11 am on 27th June, Sheikh Khalifa Medical City, Abu Dhabi, at 12 pm on 30th  June and, Tawam Hospital, Al Ain, at 11am  on 2nd July, and will see a rallying of metastatic patients, physicians, social workers, nurses, and the media.

Dr Sawsan Al Madhi, Secretary General for Friends of Cancer Patients (FoCP) charitable  society, said, “The FoCP has launched ‘Breaking the Silence' as a metastatic breast cancer-focussed pan-UAE campaign under its Pink Caravan breast cancer awareness initiative to highlight the plight of metastatic cancer patients in the community. These patients form a segment of the society that is most often sidelined from the mainstream activities of daily life, making it much harder for them to access employment opportunities, continue studies, or lead healthy social lives due to the stigma associated with cancer.”

She went on to say, “The Friends of Cancer Patients and Pink Caravan, due to its collaboration and representation at international platforms, realised early on the need to create a platform for advanced or metastatic breast cancer patients and therefore ‘Breaking the Silence' is being launched. The Friends of Cancer Patients, since its inception in 1999, has been supporting cancer patients and their families financially as well as emotionally, and to date has helped more than 900 patients in their challenge. Now, expanding on its past experiences, FoCP is planning to take metastatic cancer patients into its fold, and encourage, motivate and empower them to live life to the fullest.”
“Our primary goal is to educate the public and media and through that, create widespread awareness about metastatic cancer  –  a stage of the disease where cancer cells have spread to other areas and is no longer localised– and encourage social acceptance for these patients. We look forward to a long and successful journey.”

Dr Mohammad Jaloudi, Head of Oncology and Haematology Department at Tawam Hospital, said, “The importance of creating awareness about metastatic cancer patients cannot be stressed enough. Although, early detection and awareness programmes have done a great deal for patients in their early stages of cancer, metastatic cancer patients are more often sidelined, as they are considered to be in the final stages of their life. This is not true. What people usually don't realise is that metastatic patients can live full lives for a long time, sometimes for years, with the help of new medical therapies and as such need to be taken back into the folds of society.”

The three events have been organised in partnership with Novartis – a pharmaceutical company known for investing in innovative research for marginalised diseases.

Posted by : Dubai PR Network Editorial Team
Viewed 17733 times
PR Category : Healthcare & Medicine
Posted on : Tuesday, June 25, 2013  2:55:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : SKMC Family Doctor Symposium to Advance Community Healthcare
Next Story : CompuGroup Medical to deploy new Nursing Information System ...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Eid Gifts From The Body Shop [9278-Views]
Made in Italy, ICSA® Issues a Notification of Counterfeit Products Found in the Kingdom of... [4297-Views]
HONOR MagicBook Series is Perfect for Fashion Forward, Design Conscious Individuals Across... [3657-Views]
Dubai Customs and Omani Counterpart Discuss Post-Covid19 Era [3079-Views]
Vatika Launches Natural Hair Food, an Effective Solution for Dry Hair [2493-Views]
Union Coop Al Barsha – 3 Commercial Center 40% Complete [2394-Views]
The Best Omega Sunglasses For a Long-Awaited Summer [2271-Views]
Trina Solar Publishes Its Vertex Module Technology White Paper, Unveiling a Brand New Tech... [2251-Views]
Omega Announces Its Role as the Official Timekeeper of the 36th America's Cup [2214-Views]
Foreo Reveals 5 Ways to De-Stress Your Skin [2177-Views]
Innovating to Fight COVID-19: Four Ways Drones are Contributing [1968-Views]
Special Edition Jaguar XE, XF & Range Rover Vogue Vehicles Arrive in UAE [1923-Views]
SALAMA Announces AED 13.65 Million Profit for Q1 2020 [1906-Views]
DTTAG New Executive Committee to Manage Post Covid 19 Return to Normalcy of Travel [1886-Views]
Celebrate EID with Special Offers on HONOR Smartphones [1882-Views]
DFDC, FDF Hold Joint Webinar on Managing Stress and Anxiety Amid COVID-19 [1820-Views]
Karl Lagereld Drives Digital Innovation With Launch of the “Maison Karl Lagerfeld” Game. [1796-Views]
SITA Steps Up Development of a Self-sovereign Identity for Air Travel [1775-Views]
Ethical JLT Salon THT is Supporting those whose Jobs have been affected during COVID-19 w... [1767-Views]
Ericsson's USA 5G Factory: Staffed by Professionals – Trained by VR [1722-Views]
Airline Debt to Balloon by 28% [1710-Views]
Emirates Post Unveils Modern New Website and Look [1689-Views]
Al Tayer Motors and Premier Motors Honour UAE's COVID-19 Frontline Heroes [1660-Views]
Sony Middle East and Africa and Gearbox team up to offer rental services of latest digital... [1615-Views]
du Keeps Loved Ones and Families Connected During Eid Al Fitr With World Calling Pack [1615-Views]
RSS Facebook Twitter LinkedDin
Top Sections
Top Stories