Dubai-UAE: 24 June 2013 – Fitness First, the world's number one health and fitness club chain and a franchise owned and operated under license by the Landmark Group in the MENA region, has opened doors to its new club at the Century Mall in Fujairah.
The club was inaugurated by His Highness Sheikh Maktoum bin Hamad Al Sharqi on 20 June, in the presence of high ranking government officials and senior management from Fitness First. Following the opening ceremony, His Highness Sheikh Maktoum toured the new facility and awarded certificates to the winners of challenges that were hosted on the previous two days, in the run to the club's inauguration.
Praveen Bhatnagar, CEO of Hotels and Wellness at Landmark Group, said “We are extremely grateful to His Highness Sheikh Maktoum bin Hamad Al Sharqi for his gracious presence at the launch. We are equally pleased to have rolled-out Fitness First at the Fujairah Century Mall. Undoubtedly, we will strive to deliver excellent customer services on par with the standards that our chain is reputed for. In addition to articulating our expansion strategy into key areas with high demand, the opening of our club in Fujairah also reiterates our commitment to making the world a fitter place.”
Ahead of the gala opening, Fitness First lined up a series of health and fitness activities from 18-20 June. On 18 June, the day's agenda included fitness workshops that invited the participation of Fitness First members as well as their friends and family. For individuals who were looking to re-enforce their body-mind-soul connection and rejuvenate their minds, Fitness First had organized a yoga demonstration. A tug-of-war challenge was also on the cards, providing an opportunity for members, their families and friends to bring out their competitive spirit and work as a team to win the sport.
Activities such as rowing and gym floor challenge took centerstage on 19 June. While rowing helped build team spirit and boost fitness levels, the gym floor challenge allowed people to try out a range of equipment and exercises such as circuit style training and Bosu in the club's freestyle area. Salsa, a popular South American dance form that not only tones up the body but also enhances social skills and confidence, livened up the ambience for dance lovers and new joiners alike.
Individual member challenges took place on all three days. The winners of the respective challenges were announced and recognized at an awards ceremony at the end of each day.
For further details on Fitness First clubs and activities, please call 092234788 visit www.fitnessfirst-me.com or log on to our Facebook page http://www.facebook.com/fitnessfirstme