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Laurence Graff of Graff Diamonds named in the Queen's Birthday honors list for services to jewellery
Laurence Graff of Graff Diamonds named in the Queen's Birthday honors list for services to jewellery

Dubai, UAE (June 23, 2013): Laurence Graff, Chairman of Graff Diamonds, represented exclusively in Dubai by Damas Jewellery, has been named in the Queen's Birthday Honors List, receiving an OBE (Officer of the Most Excellent Order of the British Empire) for services to jewellery.

Commenting on the announcement, Mr. Graff said: “I am overjoyed to have received this acknowledgment for services to jewellery in the Queen's Birthday Honors List.

“From humble beginnings and a lifetime working in the industry, I am extremely proud to receive such an honor.”

Mr. Graff's inclusion in the Honors List comes at a particularly poignant moment, with 2013 marking his 60th year in the industry after starting a career at the tender age of 15, working as a jeweller's apprentice in London's Hatton Garden.

Recalling the first time he held a diamond, Mr. Graff said: “I can remember it vividly; it was breathtaking, the infinite depth of the stone was mesmerizing.

“I was born to be amongst diamonds, they are my true passion and this passion translates into everything I do, from the sourcing of the most beautiful rough diamonds around the world, deciding on the final fate of a rough stone, to the design and setting of a finished piece.”

Graff Diamonds continues to operate at the forefront of innovation and excellence, expanding its global operations across the UK and Europe, North America, Africa, Asia and the Middle East.

It is often said that Laurence Graff has handled more diamonds of notable rarity and beauty than any other jeweller, including; the Wittelsbach-Graff, the Idol's Eye, the Imperial Blue, the Blue Ice, the Magnificence, the Graff Pink, the Delaire Sunrise, the Graff Constellation, the Flame, and the Graff Sweethearts.

Within the UAE, Graff partners with Damas, and have stores located in the Dubai Mall and at the Burj Al Arab, and will soon be available in KSA.

About Graff:

A diamond company extraordinaire, Graff is involved in every stage of the jewellery making process - from the sourcing of each rough stone, right through to the cutting, polishing and final setting of each exquisite jewel.

Throughout its rich history, Graff is said to have handled more diamonds of notable rarity and beauty than any other jeweller. Today, after more than five decades at the pinnacle of the luxury jewellery industry Graff continues to push the boundaries of ever-greater innovation and excellence.

For further information, please visit

About Damas:

Damas is the leading jewellery and watch retailer in the Middle East, offering luxury to its diverse clientele since 1907. The brand has set the standards in the trade of diamond jewellery, gold jewellery, pearls, watches, and precious stones; continuously delivering the promise of luxury wrapped in trust.

The company has grown from a UAE-based retailer into a global brand name, with a large portfolio of renowned global luxury brands including Graff Diamonds, Roberto Coin, Paspaley, Mikimoto, Forevermark, Carrera y Carrera, Girard Perregaux, and Vacheron Constantin, among many others. Damas' popular in-house brands include Farfasha, OneSixEight, Gehna, Hayati, Legacy, Fulla and many more.

Headquartered in Dubai, United Arab Emirates, the company today operates around 300 outlets distributed across 11 countries, most of which are located in the GCC region.

Bringing together an authentic understanding of jewellery craftsmanship, and an instinctive relationship with the Middle Eastern market has enabled Damas to earn many prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas contributes to the communities in which it operates and is a proud Middle Eastern brand with a long history of success.

Posted by : Dubai PR Network Editorial Team
Viewed 33684 times
PR Category : Lifestyle
Posted on : Monday, June 24, 2013  11:58:00 PM UAE local time (GMT+4)
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