MICHELIN's latest tyre innovation reinforces the Michelin Total Performance approach
Dubai, UAE, 16 June 2013 – MICHELIN, a global leader and manufacturer of tyres, revealed its new, innovative MICHELIN Primacy 3 tyre with enhanced safety and performance features in line with the MICHELIN Total Performance concept.
Through the advanced and patented technologies and materials developed by the MICHELIN Research and Development teams, the French tyre giant is able to provide Total Performance in their tyres through achieving improvements in targeted areas without compromising on performances in the other areas.
Through continuous research and development, MICHELIN's latest offer, the successor to the MICHELIN Primacy HP, provides shorter braking distance, gives excellent control when cornering and delivers the legendary good long mileage expected of a MICHELIN tyre.
Commenting on the launch, Hany Abdul Samad, Marketing Manager, MICHELIN Middle East, said: “Safety will always lead at the forefront of our operations and we strive to continuously deliver the most technologically advanced tyres to drivers to support them during their driving experience. A tyre plays a major role in a vehicle's performance and it's crucial for drivers to understand the performance differences that the right tyres can have on their vehicles and their road safety.”
“The Primacy 3 will deliver upon all its outlined expectations and we encourage drivers to make the proactive safety decisions to keep themselves and those around them safe,” concluded Hany.
MICHELIN'S UAE PROMOTION:
As part of a summer safety campaign, MICHELIN has launched a promotion during which customers can win an all-inclusive trip for two to the Maldives on a daily basis, upon the purchase of two MICHELIN tyres, and be entered into the grand draw to stand a chance of winning a Mercedes-Benz SLK 200. To participate in the promotion, simply head to your local dealer or visit www.michelin-rewards.ae for further information.
ADDITIONAL INFO ON MICHELIN PRIMACY 3
The patented new rubber compound of the MICHELIN Primacy 3 optimizes grip in all conditions of use without sacrificing performance in other areas, namely longevity and fuel saving. The new compound is a unique, complex combination of different elastomers, a silica-based reinforcing agent and a resin-based softener. What makes the compound innovative is not only the ingredients themselves but even more importantly the optimal dosage of each ingredient and the mixing method. This unique combination binds the components very tightly, thereby providing higher mileage.
Because of the demands placed on tyres when braking sharply or cornering on both dry and wet roads, it's important to have a maximum of rubber in contact with the road. The MICHELIN Primacy 3 features a new patented tread with self-blocking sipes. They lock into each other to make the blocks more rigid and less likely to lose their shape, thereby improving the contact between the tyre and the road. In addition to their original design, the new sipes are manufactured with a groundbreaking technology that can reduce their thickness to as little as two tenths of a millimeter.
The tyre helps reduce fuel consumption (up to 70 litres over the full life of the tyre)1 while also offering high total mileage. Thus, the new tyre delivers the performance balance common to all MICHELIN tyres: safety “enhanced” with superior longevity and fuel saving.
To demonstrate the performance of the MICHELIN Primacy 3, the independent tests centres TÜV SÜD Automotive and IDIADA were commissioned to compare the tyre against four market-leading competitors.
The tests revealed that the MICHELIN Primacy 3 delivers the shortest braking distance on dry and wet roads2. When decelerating from 100 km/h on dry roads and 80km/h on wet roads to a full stop, the braking distance of the MICHELIN Primacy 3 was 2.2 meters shorter on dry roads and 1.5 meters shorter on wet roads than that of its four market-leading competitors.2 Furthermore, the MICHELIN Primacy 3 delivers the best grip when cornering on wet roads.2 At 90 km/h, the tyre delivers additional grip that amounts to 3 km/h.2
A team of 60 engineers spent three years designing the Primacy 3. Nearly 25,000 prototype tyres were produced at the Technology Center and in a number of Group plants to validate the tyre's technical performance and manufacturing processes. More than 20 million km of tests were then conducted across Europe – from northern Germany to southern Spain – in different conditions of use.