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AXA Gulf performs a Corporate Responsibility Week To increase commitment and pride of employees

Employees across the region educated on risk awareness initiatives

AXA Insurance Gulf – one of the largest and the leading non-life international insurers in the region – held its 3rd edition of its Corporate Responsibility Week between June 8 and June 16, 2013. Part of its worldwide events, the Corporate Responsibility Week is the opportunity for AXA's entities and their employees to express their commitment towards Corporate Responsibility.

During the week, AXA Gulf employees showcased how CR initiatives are integrated in AXA's core business, from wellbeing products, to diversity and environment initiatives, risk prevention services or Charity donations.

The week is aimed at inspiring commitment and pride among AXA employees and reinforcing the importance of CR, educating them about risk awareness and bringing them together to build momentum and emotion around a common theme.

“CR is our inherent responsibility: as part of one of the world's largest corporations, we have a role as an international corporate citizen; and as a company whose business is to protect people over the long term, we have a responsibility to help build a more sustainable society. Corporate Responsibility is in some ways the soul of what we do every day.

Our strategy is to place CR at the heart of our business through “Risk Research and Prevention”. We are committed to using our skills, resources and expertise to build a better understanding of the risks faced by individuals and society at large as well as creating awareness of how such risks can be prevented.” said Jérôme Droesch, CEO of AXA Gulf.

The CEO set the ball rolling for the CR Week activities in the region, by highlighting the importance of CR in the business on June 9. This was followed by a fitness and well-being day on June 10, AXA Challenge to boost healthy lifestyle on June 11, environment campaign and tips on June 12 and donation day on June 13. Similar events were also held in other AXA offices in Qatar, Bahrain, KSA and Oman where almost all of the 800 employees were involved.

“Corporate Responsibility expresses AXA's objective to protect our customers and society in the broad sense but also to educate them towards the risks, over the long term. As part of our Ambition AXA strategy, Corporate Responsibility contributes to product innovation, efficiency, and better risk management,” said Alice Steenland, Group Vice President, Corporate Responsibility.

As part of this CR Week, on June 13, AXA's employees worldwide came together for the third Challenge for Risk Research and Education. They volunteered and participated in different sports activity to collect as many kilometres as possible; these kilometers are then converted into euros and donated to risk education and prevention projects. AXA Gulf will send its donation to WWF UAE.

About AXA's Corporate Responsibility Strategy

AXA's strategy is to place Corporate Responsibility both at the heart of its business as well as its day to day interactions with its stakeholders. It is through adopting responsible behaviour that the Group is able to most effectively participate in social, environmental and economic progress. The Group's corporate responsibility policy flagship is on risk research and education, and this commitment includes notably the following philanthropic key initiatives:

  • Volunteer work, carried out through the AXA Hearts in Action international solidarity organization for 21 years. In 2012, over 28,500 employees volunteered in charity projects around the world.
  • The AXA Research Fund that supports science contributing to understanding and preventing environmental, life, and socio-economic risks.
  • A partnership with the humanitarian NGO CARE, to help vulnerable populations better face climate and health risks.


About AXA in the Gulf

 With a workforce of over 800 employees, 22 branches region-wide, more than 500,000 customers and 2012 gross written premium of over US$ 625 million, AXA is the largest international non-life player in the GCC offering a wide range of insurance products and services for corporate and individual customers. AXA in the Gulf was recently awarded Insurer of the Year and Personal Lines insurer in 2012 at the MENA Insurance Awards and best SME insurance product by the Banker Middle East. For more information log on to

About AXA Group

 The AXA Group is a worldwide leader in insurance and asset management, with more than 160,000 employees serving 102 million clients in 57 countries. In 2012, IFRS revenues amounted to Euro 90.1 billion and IFRS underlying earnings to Euro 4.3 billion. AXA had Euro 1,116 billion in assets under management as of December 31, 2012.

Posted by : Dubai PR Network Editorial Team
Viewed 15274 times
PR Category : Banking & Investments
Posted on : Wednesday, June 19, 2013  12:20:00 PM UAE local time (GMT+4)
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