Renowned Peruvian Fashion Label, Michèlle Belau to Launch in Dubai
Michèlle Belau fashion brand to launch in Dubai's new Citywalk Mall in July 2013
June 2013 – Successful Peruvian fashion label, Michèlle Belau was initially founded with the objective to fascinate customers and fashion enthusiasts through its versatile and stunning designs, styles and unique trends for formal and casual items, which later evolved along with the success of the brand to include evening wear. Catering to a variety of women with tight schedules who want to effortlessly look great, Michèlle Belau prides its collections on being the perfect solutions for women on the go. With styles that can easily be mixed and matched together, and day-time office wear that can be transformed into an evening outfit with the switch of a jacket, Michèlle Belau has always strived to make women's lives easier, and allowed them to remain sexy, feminine and stylish at the same time. With a plethora of attire from sophisticated suits, feminine day-time outfits, cocktail dresses all the way to beachwear and accessories, the focus of the collections is kept to a French inspired theme with a Latin American influence.
Michèlle Belau is one of the leading women's fashion brands in Latin America and has recently expanded into the UAE under a franchise with Peruvian businesswoman Veronica Smulders - Michèlle Belau's Middle East franchise owner. Set to open in Dubai's newest development, Citywalk located in Al Wasl, the brand overcame its biggest challenge of securing an accessible and exclusive location in the heart of the city, and plans are set for the doors to be open in July 2013 with further expansions in the pipeline across the next 18 to 24 months.
“We're very excited about bringing the Michèlle Belau brand to the UAE” comments Smulders, “The opportunity to export such a successful concept from my home country internationally was very appealing, and with experience gained from my years living in the UAE, and with the brand's distinctive styles I knew that there was a niche in the market for such a unique brand.”
In a social region like the Middle East where social events are plentiful, ladies are always searching to find the perfect outfit that accentuates their natural beauty. Michèlle Belau's uncompromising philosophy of inspiring customers through their collections allows women to project their beauty and personality by providing a wide selection of designs showcasing an array of exclusive and eye-catching styles.
“Finding the perfect outfit and preparing for the working day or a special occasion is a large part of the excitement of an event itself. With our personalized services at Michèlle Belau, we endeavour to revolutionise the shopping experience by providing our customers with timeless designs. Before launching this concept, we hosted focus groups with both Westerners and ladies from the Arabic community, so we're confident that our styles will cater to every woman's taste, and through our impeccable service offerings including in-house tailoring and complimentary personal shopper service, we are able to offer our customers an efficient and turn-key experience all under one roof.” concludes Smulders.
More Details on Michèlle Belau can be found on http://www.michellebelau.ae/