18 June 2013: Global strategic communications firm Hill+Knowlton Strategies has appointed Edward Poultney as Digital Practice Director for the Middle East.
Edward will be primarily based in the Dubai office as part of the group's rapidly expanding digital division, and will be leading client, new business and integration activity across the region.
“This appointment highlights the growing importance of our digital services division in the region, and the need to bring on exceptional talent in order to continue our growth as a market leader in the field,” said Rishi Saha, Regional Director, India, Middle East, Africa and Turkey. “As the region's leading strategic communications agency, we are going to continue to offer unrivalled expertise in digital and social media strategies, online content creation, tailored web-specific publishing strategies, reputational benchmarking and more – and the wealth of experience that Ed brings to the team will help to ensure that we stay at the forefront of the market.”
Edward joins Hill+Knowlton Strategies from AMEinfo.com – the Middle East's most popular business information portal – where he had been Editor since 2008, overseeing the doubling of the site's audited growth to over 2.4million Unique Browsers (March 2012 – ABCe), leading the site's redesign and launching new digital products such as SMEinfo.me.
A Dubai resident for almost a decade, Edward was previously Editor of CEO Middle East magazine and Pages Editor, International at Gulf News. He started his career in London, working at national broadsheet newspapers the Independent and the Daily Telegraph.
“I'm thrilled to be joining Hill+Knowlton Strategies at such an exciting time for digital across the Middle East,” said Edward. “There is already a world-class team in place doing some very exciting work across a range of clients and I look forward to helping to drive the business forward as a regional leader in digital strategy. With the high internet penetration across the GCC and wider region, and the increasing ubiquity of smartphones and tablets as access devices, integrating digital and traditional offline publishing mechanisms has become a cornerstone of any communications strategy. The increasing number and popularity of social media channels as forums for conversation and as consumer touch points also means that businesses need to ensure that a clear strategy is in place to monitor reputation management and oversee consistency of messaging.”
Edward will work across a broad mix of both Government and brand campaigns.