Be summer ready as fashion and lifestyle destination ICONIC launches its summer collection which takes you on a global expedition featuring key trends like pastels, floral and nautical among others. With Retro being influenced by the 60's, the collection sees the use of vibrant colours, bold geometric and floral prints.
Taking the form of A-line dress or a full circle skirt key pieces also include embellished jackets and blouses. Embrace the return of polka dots and pastels like mint green, pink dogwood and pale banana. Fluid and relaxed shapes of shift dresses and soft tailored blazers come in handy for a last minute luncheon with the girls and can be overlayed with florals and organza's which provide a unique concept to any outfit.
Don't forget the season's biggest trend of colour blocking, black and white accessories, every fashionista must-have! Bright ceramics also make a statement through necklaces and earrings while pearls and milky stone hint at a very feminine story in pastel palettes
Men embrace the authentic sailor look as the heritage nautical trend is taken a notch higher with the addition of bright colors such as vibrant blue and alert orange. If you're aiming for a laid-back resort look, the perfect ensemble includes chino shorts or pants with a rope belt, stripe tee and a relaxed blazer.
Head over to ICONIC and shop from the Summer collection that is bound to inspire. Sport ‘Fashion Different' and be fashion savvy in your own special way.
ICONIC represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle meet and offer ‘Fashion Different' for men, women and kids. ICONIC offers fashion apparel, footwear, accessories, beauty, gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart who is stylish, trendy and out-going.
Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 30 niche and cult labels and several designer limited edition lines. ICONIC houses brands such as Paul's Boutique, Lipsy, UCLA, Lucy in the Sky, Philosophy, Volcome, Etnies, Osiris, Onitsuka Tiger, Zod, 1 Like No Other and in boutique interesting designer collaborations like Jatin Verma, Aisha Ramadan, Dar Al Hazar, among others.
The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease.
In addition to a wholesome fashion experience, the store's SOHO section is full of random and cheerful knick-knacks and gifts. In addition, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, nail care and bath & body products. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.
This retail concept currently has 22 stores across KSA, UAE and Kuwait of which 16 stores are across Mall of Dhahran in Dhahran, Shatea Mall and Al Othiam Mall in Hoffuf and Dammam, Riyadh Gallery, Sahara Plaza, Rimal Mall, Garden Mall, Al Qasar Mall and Oasis Mall in Riyadh, Central Park, Haifa Mall, Dome Mall, Al Rashid Mall, Al Noor Mall and Makkah Mall in Jeddah in KSA, 5 stores in the UAE are in Dubai Marina Mall, Dubai Mall in Dubai, Al Wahda Mall in Abu Dhabi, Al Ain Mall in Al Ain, Sahara Centre in Sharjah and 1 store at The Avenues in Kuwait.
As part of the brand's achievements, ICONIC has recently won the Most Admired Social Media Campaign of the year Award for the year 2012 at the Retail ME awards along with being awarded the 'Superbrand' status for 2012 & 2013. ICONIC has also won the Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME Awards.
For more details, visit ICONIC's Website www.theiconicstores.com and Facebook page www.facebook.com/IconicstoreME