Back with a bang, Lebanese designer Aiisha Ramadan introduces her ready-to-wear summer capsule collection of 6 pieces across ICONIC stores. With a constant fervor towards blending romance and fashion, the collection reflects the true moods of the season while highlighting key trends too.
Transporting you to the world of sunshine and rainbows, glitter and glamour, the range comprises of colorful and flowy silhouettes combined with sparkle and shine. Lace makes a comeback with detailing's that are conservative, yet suitably festive. Take a trip down the yellow brick road with Alice in Wonderland inspired pieces and if you're willing to bare it all, give the one-shoulder dress a shot!
Priced from AED 450 onwards, the collection is now available at ICONIC.
ICONIC represents a unique spirit, making it different to any other fashion store in the market. It is a destination where fashion, innovation and lifestyle meet and offer ‘Fashion Different' for men, women and kids. ICONIC offers fashion apparel, footwear, accessories, beauty, gifts all under one roof ensuring there is always something for everyone. Part of the Landmark Group, ICONIC is for the young at heart who is stylish, trendy and out-going.
Showcasing the latest collections is the cutting edge fashion section of ICONIC that boasts of over 130 brands; with over 30 niche and cult labels and several designer limited edition lines. ICONIC houses brands such as Paul's Boutique, Lipsy, UCLA, Lucy in the Sky, Philosophy, Volcome, Etnies, Osiris, Onitsuka Tiger, Zod, 1 Like No Other and in boutique interesting designer collaborations like Jatin Verma, Aisha Ramadan, Dar Al Hazar, among others. The format offers a unique combination of high-street and cult brands divided in sections like Trend, Youth, Smart, Boutique, Beach & Sport, Contemporary, Denim, Footwear, Lingerie, Accessories, Stationary, Gifts, Gadgets and Art giving consumers the opportunity to trade up or down at ease.
In addition to a wholesome fashion experience, the store's SOHO section is full of random and cheerful knick-knacks and gifts. In addition, ICONIC has a complete beauty section with cosmetics, fragrances, skincare, nail care and bath & body products. Showcasing a variety, ICONIC is the quintessential place to shop for popular favorites.
This retail concept currently has 22 stores across KSA, UAE and Kuwait of which 16 stores are across Mall of Dhahran in Dhahran, Shatea Mall and Al Othiam Mall in Hoffuf and Dammam, Riyadh Gallery, Sahara Plaza, Rimal Mall, Garden Mall, Al Qasar Mall and Oasis Mall in Riyadh, Central Park, Haifa Mall, Dome Mall, Al Rashid Mall, Al Noor Mall and Makkah Mall in Jeddah in KSA, 5 stores in the UAE are in Dubai Marina Mall, Dubai Mall in Dubai, Al Wahda Mall in Abu Dhabi, Al Ain Mall in Al Ain, Sahara Centre in Sharjah and 1 store at The Avenues in Kuwait.
As part of the brand's achievements, ICONIC has recently won the Most Admired Social Media Campaign of the year Award for the year 2012 at the Retail ME awards along with being awarded the 'Superbrand' status for 2012 & 2013. ICONIC has also won the Store Design and Most Admired Departmental Store Awards for the year 2011 at the Retail ME Awards.
For more details, visit ICONIC's Website www.theiconicstores.com and Facebook page www.facebook.com/IconicstoreME